superfast business module 9 - developing an it strategy

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Understand the benefits of enterprise level cloud-based Line of Business and CRM software and how it improves collaboration, communication and provide a value add to you and your customers/clients. An introduction into the key areas of Digital Marketing and learn how to plan and establish combined campaigns and understand how to monitor their effectiveness. Focus on how to develop a long term, sustainable IT strategy considering; scalability, price, effectiveness and compatibility across devices and customer reach.

TRANSCRIPT

Introduction – Set the Scene

Cloud Software - Line of Business & CRM

Digital Marketing

Social Media – Twitter, Facebook, Blogging

Direct Marketing

Your Website

Me

Cloud2020

Superfast Business

• Declaration Form

1993

1998

2001

2007

a model of computer use in which services

stored on the internet and provided to users

on a subscription basis

Heating and Cooling

Electricity

Council Tax

Water

Double Glazing

Green/Eco-friendly Materials

High Speed internet

High Capacity Electricity

Standards Regulations

You’re probably using the cloud already

Entities

• Server (s)

• Server software

• Server suitable Internet Connection

• Anti Virus Software and Spam Filters

• Microsoft Office Applications

• Web conferencing / online meeting tools

• Back-up tools

• Electricity

• Insurance

• Security

• Server maintenance

Vs.

• Office 365/other cloud productivity

products

Planning Tools & CRM

Tools you may already have

Cloud?

Upgrade?

CRM?

Devices?

Demo

Free Cloud Tools for Business

Tools you may already have

Statement of Work

Kick Off

Test

Launch

Optimise

The difference?

Content

Scheduling posts

Social Media Management

Monitoring effectiveness

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