summer intern presentation

The Portal Group on assignment at

Toyota National Headquarter

Torrance, CA

Interactive Marketing Coordinator

May 24, 2011 – August 5, 2011

Ye Zhu (Julia)

My Internship Experience

My Internship• Job Description: Managed Interactive Marketing

Project Deliverables, coordinated creative marketing assets ,web design and track project budget.

• Things learned:o Organization Structure (Smartdraw, Microsoft Visio)

o Teamwork and cross-training (Project Managements, Web Analytics)

o Business and Legal Documents (SOWs, RASCI)

o Digital Marketing (Mobile Apps, Web design)

o Web analysis (Omniture, firebug)

o Web/ Mobile site testing

o Composed TPG Dictionary

o Marketing Research

o Vendor Relationships

Apply my CSC experience• Business Law - understanding/compose legal

documents

• Management- familiarized with different leadership

styles and the organization structure, team building

and decision making

• Business Application of the Computer – Excel and

PowerPoint

• Marketing – Planning and promoting, assess market

environments and marketing information systems,

analyze consumer and industrial markets

• Advertising- facilitate promotional strategies

Likes & Dislikes• Need self-motivation

• New field

• Technical terms in the

digital marketing

industry

• Lack of supervision

• Need to look for things

to do

• Working environment

• Professional personnel

• Team building

• Build personal

relationship with

coworkers

• Challenging tasks

• Involved with top

management

• Leadership styles

Thank you!

Any questions?