summer intern presentation
TRANSCRIPT
![Page 1: Summer intern presentation](https://reader038.vdocuments.mx/reader038/viewer/2022100606/55a1996f1a28abdd748b4699/html5/thumbnails/1.jpg)
The Portal Group on assignment at
Toyota National Headquarter
Torrance, CA
Interactive Marketing Coordinator
May 24, 2011 – August 5, 2011
Ye Zhu (Julia)
My Internship Experience
![Page 2: Summer intern presentation](https://reader038.vdocuments.mx/reader038/viewer/2022100606/55a1996f1a28abdd748b4699/html5/thumbnails/2.jpg)
My Internship• Job Description: Managed Interactive Marketing
Project Deliverables, coordinated creative marketing assets ,web design and track project budget.
• Things learned:o Organization Structure (Smartdraw, Microsoft Visio)
o Teamwork and cross-training (Project Managements, Web Analytics)
o Business and Legal Documents (SOWs, RASCI)
o Digital Marketing (Mobile Apps, Web design)
o Web analysis (Omniture, firebug)
o Web/ Mobile site testing
o Composed TPG Dictionary
o Marketing Research
o Vendor Relationships
![Page 3: Summer intern presentation](https://reader038.vdocuments.mx/reader038/viewer/2022100606/55a1996f1a28abdd748b4699/html5/thumbnails/3.jpg)
Apply my CSC experience• Business Law - understanding/compose legal
documents
• Management- familiarized with different leadership
styles and the organization structure, team building
and decision making
• Business Application of the Computer – Excel and
PowerPoint
• Marketing – Planning and promoting, assess market
environments and marketing information systems,
analyze consumer and industrial markets
• Advertising- facilitate promotional strategies
![Page 4: Summer intern presentation](https://reader038.vdocuments.mx/reader038/viewer/2022100606/55a1996f1a28abdd748b4699/html5/thumbnails/4.jpg)
Likes & Dislikes• Need self-motivation
• New field
• Technical terms in the
digital marketing
industry
• Lack of supervision
• Need to look for things
to do
• Working environment
• Professional personnel
• Team building
• Build personal
relationship with
coworkers
• Challenging tasks
• Involved with top
management
• Leadership styles
![Page 5: Summer intern presentation](https://reader038.vdocuments.mx/reader038/viewer/2022100606/55a1996f1a28abdd748b4699/html5/thumbnails/5.jpg)
Thank you!
Any questions?