successful web marketing

Successful Web Marketing

Lee Wilkins Director of Web Services 815-220-3911 lee.wilkins@lk-cs.com

This presentation as well as all LKCS presentations are available at http://www.youtube.com/lkcsperu for future review.

Index – Design and Branding – Content Management Systems (CMS) – Integrated Custom Tools – Mobile Sites – Micro Sites – Social Media Marketing – QR Codes – NFC (Near Field Communication) – Responsive Web Design

Design and Branding

• Clean Design – Professional design – Organized and consolidated content areas – Images that support content, emphasize value or brand

image, not generic filler – Integrated third-party elements

Design Sample

Design and Branding

• Branding – Design and overall presentation that defines

your “identity” – Build consistency with all marketing efforts – Maintain your standards throughout the life of

your site

Branding Sample

Content Management System

• Take control of your site • Make timely changes • Manage your site without web knowledge • Functionality should include

– Adding, editing and deleting pages – Editing site navigation – Implementing plug-in elements such as polls, image

galleries, banner management, etc. – Log site changes

• Web management solutions come in a variety of price structures to meet your budget

Integrated Custom Tools

• These customized tools can be implemented to add functionality to your site – Banner management – Dynamic rates – Custom polls – Location mapping – RSS feed integration – Announcement management – Custom forms and calculators – Social marketing integration

Integrated Custom Tools (samples)

• Banner management

• Banner management control panel

Integrated Custom Tools (samples)

• Dynamic rates

Integrated Custom Tools (samples)

• Polls

Integrated Custom Tools (samples)

Integrated Custom Tools (samples)

• Location mapping

Integrated Custom Tools (samples)

• RSS feed integration with third party sites and blog integration

Integrated Custom Tools (samples)

• Announcement management

Integrated Custom Tools (samples)

• Custom forms and calculators

Integrated Custom Tools (samples)

• Social media integration

Mobile Sites

• Custom designed for mobile delivery • Separate your main site • Simplified with minimal images, only key

information, fewer pages • Integration of marketing ads • Mobile and online banking integration • Location for QR code landing pages and

mobile promotions • Redirect code for mobile delivery • Mobile site vs. mobile banking

Mobile Sites

Micro Sites

• A defined sub-site to your main web site • Focused on a specific brand, product, service

or concept • Improve brand recognition • Can be used as special landing pages for pay per

click campaigns • Improve SEO

Micro Sites

Social Media Marketing

• Should be viewed as a relationship builder not a marketing/selling tool

• Key in on information important to your audience, not your business goals

• Dedicate resources to properly manage your social media marketing

• Target your audience • Optimize and brand pages to improve adoption rates

Social Media Marketing

Facebook

Facebook – Why? • Gain/maintain credibility and relevancy • Increase marketing presence • Improve organic search listings • Expand customer service • Gain referrals and testimony • Get valuable marketing knowledge from your

audience

Facebook – How? • Offer products and services • Show involvement in community service • Advertise social and community events • Build financial knowledge • Expand exposure to promotional offers • Increase customer service • Deliver to targeted or specialized content • Build your brand

You Tube

You Tube

You Tube • Main benefits include:

– Broad audience delivery – No cost for account – Beneficial to SEO – Can be easily tied into social marketing, your web site

and other marketing efforts – Video is engaging – Potential for viral growth – Many content options

Pinterest

Pinterest - How • Users typically use Pinterest for future inspiration.

– New cars, dream kitchens, vacation destinations, or other wish list purchases.

– You can help your audience work toward all of these goals with financial advisement and support.

• Contest and promotion opportunities – Contest and promotion photos of winners, prizes, etc.

• Gain marketing insight by viewing the interests of your audience to help drive marketing direction.

• Create savings goal pin boards. • Create youth pin boards based on financial knowledge

and your youth club.

QR Codes

• QR (quick response) codes – A barcode (two-dimensional code), that can be read by

QR scanners and smartphones. – The code consists of black modules arranged in a

square pattern on white background. – The information encoded can be text, URL or other data

such as a signature file to be added to a users contacts without data entry.

QR Codes

• Benefits – Connect offline media with your online channels – Create a call to action – Measurable results – Inexpensive – Increase SEO – Build your social community by tying them into your

social media efforts

QR Codes (samples)

QR Codes (samples)

NFC (Near Field Communication)

• The basis of NFC is and established radio communication between a smart phone and another device or object at close proximity

• NFC is utilized for financial transactions, data or information exchange, and simplified setup of electronic communications such as a Wi-Fi connection

• Simplified communication with minimal user effort

NFC (Near Field Communication)

Responsive Web Design

• Page content including images, layout, etc. “responds” to multiple devices and screen resolutions all with one build

• Image resolutions and formatting can vary in resolution for mobile delivery

• The basic premise offers a great solution to various device needs for users and eliminates the need for multiple builds

• Negative aspects of responsive web design – Time intensive which drives up cost – Browser support is still limited

Responsive Web Design

Please contact:

Lee Wilkins Director of Web Services 815-220-3911 leew@lk-cs.com www.lk-cs.com

Questions