strategic planning for international marketing
Post on 28-Nov-2014
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when do you make your move?
plan
competitive strategy, location, segmentation
competitive strategy?
differentiation
positioning
location strategy?
diversification
concentration
stand-alone attractiveness
strategic importance
synergies
implement
entry, structure, control, advertising
glocalizationUniformity in elements that are strategic and localization of necessary tactical elements
not-invented-here Syndrome (NIH)
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