storytelling: the story of incredible edible

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Incredible Edible are passionate people working together for a world where all share responsibility for the future wellbeing of our planet and ourselves. They aim to provide access to good local food for all.

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$!Story  Time:  Incredible  Edible

Pam  Warhurst15:50  -­‐  16:05

Stronger communties

www.incredible-edible-todmorden.co.uk

Trojan horse of food

Food –we all do it.

The ModelThree vital ingredients for a

sustainable town

Mary’s garden

Community College

Health Centre

Apothecary Garden

Railway station

Growing at the Police Station

Fire Station

Every Todmorden school grows food

Bengali bean growing champions

Graveyard beds

Students learn where food comes from

And how to cook it

Cooking lessons in the street

Bee Credible

Grafting

Lost arts training

blackboards

sj

Every egg matters

carl

Bear Café Bar

Joining the dots

Walsden

Vegetable Tourism

Herb Garden

Pollination Street

Incredible Edible Rossendale

Incredible Edible Accrington

Incredible Edible Wilmslow

Incredible Edible Prestwich

Incredible Edible Medina IOW

Incredible Edible Holmes Chapel

Incredible Edible Cloughmills

Incredible Edible WestmountMontreal Quebec Canada

Bentley to Lamma Island Hong Kong 自便免費蔬食

We are in the plans ……. Christchurch NZ

Incredible Edible France

Freland

World map

How can we make this easier everywhere

Here’s a starter for ten

LAs - create food land banks through planning system

LAs – use your land and your people to support the incredible movement

Dept of Ed- recognise importance of growing skills and food in the national curriculum

Government guidelines – include edible landscapes around our public buildings

Believe in the power of small actions

www.incredible-edible-todmorden.co.uk

! " #$%&'()*#!+,!

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$!www.ogilvy.co.uk

#LTF2012#storytelling@ogilvyuk

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