storytelling: the story of incredible edible

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! " $ % & ' ( ) * ! + , ! - . / * 0 1 2 3 ) 4 5 0 6 & ' * 7 & ) 8 8 5 1 9 $! Story Time: Incredible Edible Pam Warhurst 15:50 16:05

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Incredible Edible are passionate people working together for a world where all share responsibility for the future wellbeing of our planet and ourselves. They aim to provide access to good local food for all.

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Page 1: Storytelling: The Story of Incredible Edible

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$!Story  Time:  Incredible  Edible

Pam  Warhurst15:50  -­‐  16:05

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Stronger communties

www.incredible-edible-todmorden.co.uk

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Trojan horse of food

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Food –we all do it.

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The ModelThree vital ingredients for a

sustainable town

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Mary’s garden

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Community College

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Health Centre

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Apothecary Garden

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Railway station

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Growing at the Police Station

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Fire Station

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Every Todmorden school grows food

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Bengali bean growing champions

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Graveyard beds

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Students learn where food comes from

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And how to cook it

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Cooking lessons in the street

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Bee Credible

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Grafting

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Lost arts training

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blackboards

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sj

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Every egg matters

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carl

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Bear Café Bar

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Joining the dots

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Walsden

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Vegetable Tourism

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Herb Garden

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Pollination Street

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Incredible Edible Rossendale

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Incredible Edible Accrington

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Incredible Edible Wilmslow

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Incredible Edible Prestwich

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Incredible Edible Medina IOW

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Incredible Edible Holmes Chapel

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Incredible Edible Cloughmills

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Incredible Edible WestmountMontreal Quebec Canada

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Bentley to Lamma Island Hong Kong 自便免費蔬食

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We are in the plans ……. Christchurch NZ

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Incredible Edible France

Freland

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World map

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How can we make this easier everywhere

Here’s a starter for ten

LAs - create food land banks through planning system

LAs – use your land and your people to support the incredible movement

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Dept of Ed- recognise importance of growing skills and food in the national curriculum

Government guidelines – include edible landscapes around our public buildings

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Believe in the power of small actions

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www.incredible-edible-todmorden.co.uk

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$!www.ogilvy.co.uk

#LTF2012#storytelling@ogilvyuk