stores

STORE

OBSERVATIONS

HIDDEN OPPORTUNITIES

By Ning Bhattacharjee

SIGNS ARE POWERFUL

SIGNS ARE POWERFUL

SIGNS ARE POWERFUL

SALE SIGNS DRAW CUSTOMERS IN

SALE SIGNS DRAW CUSTOMERS

IN

NEW PRODUCT DISPLAYS DRAW

CUSTOMERS IN

CURRENT PROMOTION AT

ENTRANCE

CURRENT PROMOTION AT

ENTRANCE

CURRENT PROMOTION AT

ENTRANCE

CURRENT PROMOTION AT

ENTRANCE

DIFFERENT WAY TO DISPLAY

PRODUCTS – BY CATEGORY

DIFFERENT WAY TO DISPLAY

PRODUCTS – BY CATEGORY

DIFFERENT WAY TO DISPLAY

PRODUCTS – BY COLOUR

DIFFERENT WAY TO DISPLAY

PRODUCTS – BY BRAND

DIFFERENT WAY TO DISPLAY

PRODUCTS – BY COLOUR & CATEGORY

DIFFERENT WAY TO DISPLAY

PRODUCTS – BY COLOUR & CATEGORY

SALE ITEMS ALWAYS AT THE BACK

(FLOOR PLAN)

UPSALE PRODUCTS ARE DISPLAYED

NEARBY (NUTRITION BOOKS VS YOGA

MATS)

ONLY ONE STORE HAS SALE

COMMISSION 3 SALES ASSOCIATES IN

10 MINUTES

SUMMARY

EVERY STORE PLAYS MUSIC

EVERY STORE HAS DIFFERENT TARGET

AUDIENCE

ONLY ONE STORE HAS STAFF UNIFORM

SEASONAL ITEMS IS ALWAYS DISPLAYED

UPFRONT

ALTHOUGH THERE IS A SALE SIGN, THE SALE

ITEM IS ALWAYS AT THE BACK

THANK YOU