stores
TRANSCRIPT
STORE
OBSERVATIONS
HIDDEN OPPORTUNITIES
By Ning Bhattacharjee
SIGNS ARE POWERFUL
SIGNS ARE POWERFUL
SIGNS ARE POWERFUL
SALE SIGNS DRAW CUSTOMERS IN
SALE SIGNS DRAW CUSTOMERS
IN
NEW PRODUCT DISPLAYS DRAW
CUSTOMERS IN
CURRENT PROMOTION AT
ENTRANCE
CURRENT PROMOTION AT
ENTRANCE
CURRENT PROMOTION AT
ENTRANCE
CURRENT PROMOTION AT
ENTRANCE
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY CATEGORY
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY CATEGORY
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY COLOUR
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY BRAND
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY COLOUR & CATEGORY
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY COLOUR & CATEGORY
SALE ITEMS ALWAYS AT THE BACK
(FLOOR PLAN)
UPSALE PRODUCTS ARE DISPLAYED
NEARBY (NUTRITION BOOKS VS YOGA
MATS)
ONLY ONE STORE HAS SALE
COMMISSION 3 SALES ASSOCIATES IN
10 MINUTES
SUMMARY
EVERY STORE PLAYS MUSIC
EVERY STORE HAS DIFFERENT TARGET
AUDIENCE
ONLY ONE STORE HAS STAFF UNIFORM
SEASONAL ITEMS IS ALWAYS DISPLAYED
UPFRONT
ALTHOUGH THERE IS A SALE SIGN, THE SALE
ITEM IS ALWAYS AT THE BACK
THANK YOU