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IL.Sole 24 ORE Ideas and Lifestyle.
24ILMAGAZINE.COM
FINALLY IL
HAS A
WEBSITE. 24ilmagazine.com
2
The award-winning magazine of Il Sole 24 ORE
is no longer just monthly, it is now daily. The site
was conceived by editorial staff and will be
updated daily with articles, photos and original
illustrations.
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A surprising use of pictures, a multi device
experience that allows you to live and touch
the world of the magazine enlarging,
zooming and browsing the photos as if they
were yours.
4
The threethreethreethree sectionssectionssectionssections of the site, Yolo,Yolo,Yolo,Yolo, ExplicitExplicitExplicitExplicit and
JournalJournalJournalJournal, have three independent home page, each of
which is a newspaper in the newspaper, or a site in
the site, with original newspaper articles as well as
those published in the magazine.
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Pop culture, from music to TV series
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Ideas, cultural controversy and books
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Fashion, design, trends, engines and beauty
HOME PAGE.THE MAIN ARTICOLES OF THE DAY
2
SOCIAL
PRESENCE.TWITTER / INSTAGRAM / FACEBOOK
@24ILmagazine
@24ILmagazine
@24ILmagazine
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THE
LAUNCH
CAMPAIGN.
1 2 3 4
5 6 87
BANNER CAMPAIGN CAMPAGNA ADV PRESS RELEASESDEM
Invio di una DEM a
tutto il database
del sole24ore.com
per presentare il
sito (600.000
iscritti)
Banner campaign
on the Group sites
Print adv campaign
on the media of
the Group
Communication
and press releases
on trade isues
Radio and tv
presence
Teaser video Twitter Facebook
Instagram social
activity
Direct link from the
homepage of
sole24ore.com
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TARGET
OVERVIEW.
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The site is aimed at a high quality male target between 25 and 45 years,
with a high cultural and economic level, high income, high education,
occupational status and prestigious professions. A consumer-conscious
technology that loves clothing, accessories, and self-care: they feel bearers
of new trends and especially leaders; appreciate quality and do not care
about the price. All of our users, are also Family Buyers. passionate people
that spend on food, lifestyle and well-being.
ADVERTISING.MASTHEAD / LEADERBOARD / BOX TOP / HALF PAGE / NATIVE / INTRO / INBOARD
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MASTHEAD TOP
Il Sole 24 ORE, il quotidiano economico finanziario leader nel mercato italiano, diretto da Roberto Napoletano.
990 x 250 pixel
MASTHEAD TOP
Home Page
Sections
Subsections
All leaf pages
SECTIONS
Gray background on pages Fullscreen
Not present on Smartphone
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MASTHEAD BOTTOM
990 x 250 pixel
MASTHEAD BOTTOM
Home Page – before Journal section
Sections
Subsections
Al leaf pages
SEZIONI
Gray background/outline as for videobox
Not present on Smartphone
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LEADERBOARD TOP
728 x 90 pixel
LEADERBOARD TOP
Home Page
Sections
Subsections
All leaf pages
SECTIONS
Grey background on fullscreen pages
Not present on Smartphone
15
LEADERBOARD BOTTOM
728 x 90 pixel
LEADERBOARD BOTTOM
Home Page – before Journal section
Sections
Subsections
All leaf pages
SECTIONS
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Gray background/outline as for videobox
Not present on Smartphone
BOX TOP
300 x 250 pixel
POSITION: Right
BOX TOP
Home Page
Yolo
Explicit
Contributors
SECTIONS
Not present on Porfolio, Journal e Magazine sections
Gray background/outline in home page
Present also on SmartPhone and Tablet
HOME PAGE / SECTION /
LEAF
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HALF PAGE
300 x 600 pixel
POSITION: Right
HAL PAGE
Home Page
Yolo
Explicit
Contributors
In subsections/listing/advanced research
In leaves: Yolo, Explicit, Contributors
SEZIONI
Present on Tablet
In the same position
Not present SmartPhone
HOME PAGE / SECTION /
LEAF
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NATIVE
NATIVE
Ad hoc projects for clients are realized
with the creativiy of the editorial staff
Present also on Smartphone andTablet
in the same positions
HOME PAGE / SECTIONS
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INTRO
On Desktop, Tablet, Smarthpone
INTRO
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INBOARD
INBOARD
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Insertable where it is
expected the masthead, is not
expected coexistence
Gruppo 24 OREGruppo 24 OREGruppo 24 OREGruppo 24 ORE
System24
Via Monte Rosa, 91 – Milano
info.system24@ilsole24ore.com
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