software as a business - tu dresdenst.inf.tu-dresden.de/files/.../20151218_software_as...software...

Software as a Business

@sherpa-dresden.de

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software evolution

Experts

1970-ies:Software became separate issue„SAPs“ – era began

today

� Enterprises � Small Businesses � Privates � Everyone [ Cloud ] � Devices

Software is eating the world.

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todays software

Experts

Enterprises

Small Businesses

(Millions of) Privates

Everyone [Cloud]

(Billions of) Devices

Wideness (big data, nodes, transfer volumes, etc.)

Deepness(smartphones,front- & backends, legacy systems,services,platforms / ecosystems,standards,etc.)

science

V- model

time2market

UX

collabo-ration

sustain-ability

quality

?

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todays software – businesses

Legacy SW(Config, Addons)

B2B

Standard SWproduct based

B2B

IT-Serviceson 3rd party SW

B2B

Offeringsbased on

SW platformB2B / B2C

Individual SWB2B

Infrastructure / platformsservices, operations

B2B / B2C

Software Business Tree

AppsB2B / B2C

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parameterizable software product // projects

projects

- successful- methodical

product

- standard / plugin- product kernel- roadmap

production

- planable- measureable- scalable

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parameterizable software product // projects

project cooperation

implemen-tation

meeting

reporting

specificaton use cases

test cases

agenda

notes / protocol

status

outlook

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parameterizable software product // product

projects

- successful- methodical

product

- standard / plugin- product kernel- roadmap

production

- planable- measureable- scalable

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... just 1 function (of 100) // maintained in 3 major releases // used in 50+ projects:

POS (point of sale) – checkout function – payment – cash payment

step 2.A step 2.B

step 4.B

call

return

cash payment standard

cash payment project A

cash payment project B(s

tand

ardi

zed)

parameterizable software product // retail solution

step n

step 1

step 2

step 3

step 4

step 5

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parameterizable software product

projects

- successful- methodical

product

- standard / plugin- product kernel- roadmap

production

- planable- measureable- scalable

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parameterizable software product // production

productionmanagement

meetingdifferenciated,

managing objectives processes & artifacts

planabilty,measureability,

controlability

matrix organization,focussing on

profit

productionprocesses

best practiceevolvement of teams & process interfaces

standardizationoptimization

gain efficiency

managed definedquantitativily

managedoptimizing

< 10 people division of task use templates hooray !

example:support

developer supportshis customer

supporter caresfor dedicated

customer

supporters can be interchanged

support team caresfor all installations

maturation process

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parameterizable software product // production

revenues

costs

... means growth: customers, products, projects

SAPprofit > 30%Software AG

profit < 15%

criticalsize (5-9)

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parameterizable software product // result

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Experts

Enterprises

Small Businesses

Millions of Privates

Cloud

Billions of Devices

parameterizable software product // challenge

... demand is always on top!

starting level

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parameterizable software product

projects products production innovation !

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Sherpa.Dresden - motivation

2. Bring in experiance into software businesses.

3. Deliver value beyond software.

1. Develop powerful and valueable companies.

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Sherpa.Dresden – BMC

Key Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Revenue StreamsCost Structures

startups

Founders

Co-Founder

Team Member

Value (10 years)

Coaching Fees / Infrastructure Fees

Ecosytem

Experiance &Strategy

Resources /Synergies

Trust

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Sherpa.Dresden – BMC

Key Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Revenue StreamsCost Structures

Business

Project Revenues

Event Ticket Fees

Innovation

(through startups)

DigitalTransformation

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Sherpa.Dresden – example (1)

craftsmen

coordinator

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Sherpa.Dresden – example (2)

Customer group A: Electricians Customer group B: Device Producer

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Sherpa.Dresden – example (3)

Customer group A: Electricians Customer group B: Device Producer

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Sherpa.Dresden – mission

It is a difference: Only to know the path, or to truly walk it.

Software as a Buiness

@sherpa-dresden.deRonald Scholz

rsz@sherpa-dresden.de