software as a business - tu dresdenst.inf.tu-dresden.de/files/.../20151218_software_as...software...
TRANSCRIPT
Software as a Business
@sherpa-dresden.de
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software evolution
Experts
1970-ies:Software became separate issue„SAPs“ – era began
today
� Enterprises � Small Businesses � Privates � Everyone [ Cloud ] � Devices
Software is eating the world.
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todays software
Experts
Enterprises
Small Businesses
(Millions of) Privates
Everyone [Cloud]
(Billions of) Devices
Wideness (big data, nodes, transfer volumes, etc.)
Deepness(smartphones,front- & backends, legacy systems,services,platforms / ecosystems,standards,etc.)
science
V- model
time2market
UX
collabo-ration
sustain-ability
quality
?
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todays software – businesses
Legacy SW(Config, Addons)
B2B
Standard SWproduct based
B2B
IT-Serviceson 3rd party SW
B2B
Offeringsbased on
SW platformB2B / B2C
Individual SWB2B
Infrastructure / platformsservices, operations
B2B / B2C
Software Business Tree
AppsB2B / B2C
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parameterizable software product // projects
projects
- successful- methodical
product
- standard / plugin- product kernel- roadmap
production
- planable- measureable- scalable
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parameterizable software product // projects
project cooperation
implemen-tation
meeting
reporting
specificaton use cases
test cases
agenda
notes / protocol
status
outlook
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parameterizable software product // product
projects
- successful- methodical
product
- standard / plugin- product kernel- roadmap
production
- planable- measureable- scalable
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... just 1 function (of 100) // maintained in 3 major releases // used in 50+ projects:
POS (point of sale) – checkout function – payment – cash payment
step 2.A step 2.B
step 4.B
call
return
cash payment standard
cash payment project A
cash payment project B(s
tand
ardi
zed)
parameterizable software product // retail solution
step n
step 1
step 2
step 3
step 4
step 5
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parameterizable software product
projects
- successful- methodical
product
- standard / plugin- product kernel- roadmap
production
- planable- measureable- scalable
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parameterizable software product // production
productionmanagement
meetingdifferenciated,
managing objectives processes & artifacts
planabilty,measureability,
controlability
matrix organization,focussing on
profit
productionprocesses
best practiceevolvement of teams & process interfaces
standardizationoptimization
gain efficiency
managed definedquantitativily
managedoptimizing
< 10 people division of task use templates hooray !
example:support
developer supportshis customer
supporter caresfor dedicated
customer
supporters can be interchanged
support team caresfor all installations
maturation process
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parameterizable software product // production
revenues
costs
... means growth: customers, products, projects
SAPprofit > 30%Software AG
profit < 15%
criticalsize (5-9)
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parameterizable software product // result
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Experts
Enterprises
Small Businesses
Millions of Privates
Cloud
Billions of Devices
parameterizable software product // challenge
... demand is always on top!
starting level
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parameterizable software product
projects products production innovation !
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Sherpa.Dresden - motivation
2. Bring in experiance into software businesses.
3. Deliver value beyond software.
1. Develop powerful and valueable companies.
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Sherpa.Dresden – BMC
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structures
startups
Founders
Co-Founder
Team Member
Value (10 years)
Coaching Fees / Infrastructure Fees
Ecosytem
Experiance &Strategy
Resources /Synergies
Trust
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Sherpa.Dresden – BMC
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structures
Business
Project Revenues
Event Ticket Fees
Innovation
(through startups)
DigitalTransformation
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Sherpa.Dresden – example (1)
craftsmen
coordinator
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Sherpa.Dresden – example (2)
Customer group A: Electricians Customer group B: Device Producer
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Sherpa.Dresden – example (3)
Customer group A: Electricians Customer group B: Device Producer
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Sherpa.Dresden – mission
It is a difference: Only to know the path, or to truly walk it.