social sign in janrain silverpop

Getting More From Social

(Plus More)

Are You as Social as Your Prospects?Social Connect be where your target market is…

4

AgendaSocial Sign-In

Facebook Opt-in

Publish to Social

Share to Social

Social Reportin

g

Q & A

Social Sign-In

Meet Ann Smith.

She’s a 30 year old outdoor junkie and mother of two. She’s an avid reader, running enthusiast and likes to cook and entertain. She does yoga to relax.

But what do you know about her?

Her IP address?Her location (via DNS lookup)?How many times she’s been to your site?Her favorite pages?How long she visits?…

The Solution?

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38% of Americans would rather

clean their toilet than create

anotherUsername/password

combination!

Registration

We don’t like to fill out forms

FalseName

8888 Nowhere St.Portland

Nonexistent company

OR111

11555-555-5555Junk-address@gmail.com

Registration

And we’re often dishonest

FalseName

8888 Nowhere St.Portland

Nonexistent company

OR

11111555-555-5555Junk-address@gmail.com

There’s a better way

Your Site

10%-50%Increase in conversion rates for marketers offering social sign in.

Social profile data

Get to know Ann.

• Name• Gender• Age• Status• Photo• About Me• Location• Birthday

• Time Zone• Address

Find out what Ann likes.

• Music• Books• TV• Movies• Sports

• Interests

Meet Ann’s friends and

gather the same profile data on each of them.

Capture all online persona’s

What types of data are available?

Basic Identity

Giving you a 360 degree view of your user

Ann’s Friends

Ann’s Interests

EmailTargeting

eCommerce

Personalization

Community

CRM

Subscription

Reviews

CMS

Data AppendOther

Ann’s data is made actionable

Social login users open 50% more marketing emails vs

traditional registrants.

18

Social Sign-in At Work

Social Opt-ins: Facebook

Facebook Timeline Email Sign Up

Share To Social

Plugging It In

Publish To Social

Push Newsletter Content to Twitter

Manage Multiple Accounts and Feeds

Synchronize Across Channels

Social Reporting

Identify Your Top Social Influencers

Social Activity in SFDC Contact Insight

34

Revenue Reporting – Does Social Actually Deliver?

Interested In Learning More?

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