social sign in janrain silverpop
DESCRIPTION
TRANSCRIPT
Getting More From Social
(Plus More)
Are You as Social as Your Prospects?Social Connect be where your target market is…
4
AgendaSocial Sign-In
Facebook Opt-in
Publish to Social
Share to Social
Social Reportin
g
Q & A
Social Sign-In
Meet Ann Smith.
She’s a 30 year old outdoor junkie and mother of two. She’s an avid reader, running enthusiast and likes to cook and entertain. She does yoga to relax.
But what do you know about her?
Her IP address?Her location (via DNS lookup)?How many times she’s been to your site?Her favorite pages?How long she visits?…
The Solution?
9
38% of Americans would rather
clean their toilet than create
anotherUsername/password
combination!
Registration
We don’t like to fill out forms
FalseName
8888 Nowhere St.Portland
Nonexistent company
OR111
Registration
And we’re often dishonest
FalseName
8888 Nowhere St.Portland
Nonexistent company
OR
There’s a better way
Your Site
10%-50%Increase in conversion rates for marketers offering social sign in.
Social profile data
Get to know Ann.
• Name• Gender• Age• Status• Photo• About Me• Location• Birthday
• Time Zone• Address
Find out what Ann likes.
• Music• Books• TV• Movies• Sports
• Interests
Meet Ann’s friends and
gather the same profile data on each of them.
Capture all online persona’s
What types of data are available?
Basic Identity
Giving you a 360 degree view of your user
Ann’s Friends
Ann’s Interests
EmailTargeting
eCommerce
Personalization
Community
CRM
Subscription
Reviews
CMS
Data AppendOther
Ann’s data is made actionable
Social login users open 50% more marketing emails vs
traditional registrants.
18
Social Sign-in At Work
Social Opt-ins: Facebook
Facebook Timeline Email Sign Up
Share To Social
Plugging It In
Publish To Social
Push Newsletter Content to Twitter
Manage Multiple Accounts and Feeds
Synchronize Across Channels
Social Reporting
Identify Your Top Social Influencers
Social Activity in SFDC Contact Insight
34
Revenue Reporting – Does Social Actually Deliver?
Interested In Learning More?
2012 Email Marketing Benchmark Report silverpop.com/marketing-resources
www.slideshare.net/silverpopTwitter.com/silverpop
Facebook.com/silverpop