social recruiting macgyver style: recruiting on facebook

Social Recruiting

Style

This is a

Production

Hosted By

Recruiting MacGyver

Style

No Money Limited

Resources Free Tools

…and jobs to fill!

VS

Why Do We Like Facebook?

Recent study shows 18.4M job seekers found job on Facebook vs. 10M job seekers on LinkedIn.

LinkedIn is the most POPULAR site for…recruiters. Facebook most popular site for job seekers.

LinkedIn becoming the 2010 version of the job boards of 2000.

www.jobvite.com

Why We Still Like Facebook…

120,000,000 Global LinkedIn Users

55,338,046 U.S. LinkedIn Users

800,000,000 Global Facebook Users

151,419,860 U.S. Facebook Users

So, What’s Our Roadblock?

Jason Seiden calls it…

www.jasonseiden.com

Basically, we don’t like doing this.

How do you change this?

OR…

Facebook Pages vs. Profiles

FB Private Profile Vs. Public

So, What Would MacGyver Do?1. He would Create a

Professional FB Profile.

2. He would lock down is Personal FB Profile settings.

3. He would use his Professional Profile to network like a politician without a campaign fund!

4. He would get his hiring managers to do the same.

Ok, but where’s the talent?

Strategies to build talent pipelines on FB:

Facebook Market Place Pay Per Click Ads Recruiting/Resume Apps Referrals/Friend Searches Content

Facebook Marketplace

Pay Per What?!

Just search “Ads” on Facebook

A Real Life FOT Case Study Dateline Cedar Rapids, IA – Manufacturing

company needs a specialized Engineer. Main competitor is 250 miles away in

Columbia, MO. Pay-Per-Click Ads at work:

320 Engineering types within 20 miles of Columbia

36 People click through the Ad to our job Ad Two qualified candidates (from Competitor) =

1 hire Total Cost: $146!

So, What Would MacGyver Do?

1. He would first post all of his openings on FB Marketplace – It’s Free!

2. He would take his traditional media and/or online job posting budget, and carve out $500.

3. He would run 2 trials on tough to fill positions with his organization.

4. He would add FB Pay-Per-Clicks into his Recruiting Tool Kit moving forward!

The Apps

Industry Insider…

Chris Merritt – The resume: GM of

Enterprise – BranchOut

VP – Yahoo! Hotjobs

Monster Worldwide

Recruiting on Facebook

Where is it now?

Where will it be, soon?

What is the easiest and most inexpensive way to take advantage of Recruiting on FB?

Why is BranchOut positioned to be the FB leader in recruiting?

Real Life FOT Story…

Once upon time there was a Curvy Girl:

www.lifescrazyjoke.com

Meredith’s 2012 Goal - No Monster, No CareerBuilder, No Traditional Media.

Just use BranchOut’s RecruiterConnect!

So, What is RecruiterConnect?

So, What Would MacGyver Do? He would call up

BranchOut –Request a demo…then tell them you need a discount because the cats at FOT sent you!

I’m not saying you’ll get one – but a MacGyver in HR would ask!

Business Case for FB at Work Referrals

Referrals

Referrals

What About These FB Friends?

Hello! Ms. Jackson!

Tips and Tricks for Facebook Search

Join Groups of the people you want to recruit Alumni groups, User groups, churches in the city

you recruit, etc. (FB Engineering – 500K members)

Why? Not all Profiles are public – but if you belong to the group – those private profiles will come up as well.

Friend “Super Connectors” because you will get “Friends of Friends” profiles in your searches.

I’ve Got A Little Cash…

What should I do, or not do, with it?

The Big

Finish!

You have to have a FB recruiting strategy

It shouldn’t cost you an arm & leg

Leverage your employees on FB

Use the Technology that is out there