social networks: hype vs reality

Social Networks:Hype vs Reality

Piero Rivizzignop.rivizzigno@glossom.com

Social Networks Defined

• Web-based services thatallow individual to:– Define public or semi-public

profile– Articulate a list other users

with whom the share theconnection

– View and traverse their listof connections and thosemade by others within thesystem

source: danah boyd

Some Reality Check

source: mary meeker, alexa.com

Bubble vs Boom

Bubble vs Boom

The 2000 bubble was driven by IPOs

Today the cost for running an Internet company is less than1/10 compared with 2000

Online Advertising, e-Commerce and Brodband usage aresteadily increasingover the last 6 years

SNs: Hyped but Not so New

source: danah boyd

Wired andthe Hype Mashu-up Generator

http://coolmel.zaadz.com/blog/2006/9/the_present_future_and_beyond_zaadz

Personal Self-InterestPrecedes Network or Social Value

Money in the “click economy” ismade by access to Communities

Some Conversations are GoingOn

Platform vs Applications

White Label Social Networking vs Custom Solution

Open Graph vs Walled Garden SNs

Ego-Centric vs Social Object SNs

Platform vs Application

Most of times platforms win in the proprietary world

Innovators and Entrepenuers in the long run strikeback

Open Graph vs Walled Garden

Who owns the data of the Social Graph ?

How do I port my social graph data across different SNs?

One Social Graph or Multiple Social Graph?

Ego-Centric vs Social Object

Self-expression Communication

PhotoVideo…

White Label vs Custom Solution

Simple to StartVery cheapConstraints on customization

Complex effortExpensive

Full blown capabilities

The Hype Risk is Always There

CREDITS

PHOTOShttp://www.flickr.com/photos/pkdouyk/288790

384/in/set-72157594281373515/http://www.flickr.com/photos/rob_goodspeed/

158808736/http://www.flickr.com/photos/kubina/4944606

2/in/photostream/http://www.flickr.com/photos/truthlying/30486

286/http://www.flickr.com/photos/pingnews/30063

8740/http://www.flickr.com/photos/8945297@N03/5

51902264/http://www.flickr.com/photos/fine-

cars/50789396/http://www.flickr.com/photos/iamthelaw/19264

8955/

IDEAS

chris andersondanah boydstowe boydjiry engestromreid hoffmanjoshua porterdavid recordoncristine wodtke