social networks: hype vs reality
DESCRIPTION
A brief introduction to Social Networks, their history, a reality check about the so called Bubble 2.0 and some ongoing trendsTRANSCRIPT
Social Networks Defined
• Web-based services thatallow individual to:– Define public or semi-public
profile– Articulate a list other users
with whom the share theconnection
– View and traverse their listof connections and thosemade by others within thesystem
source: danah boyd
Some Reality Check
source: mary meeker, alexa.com
Bubble vs Boom
Bubble vs Boom
The 2000 bubble was driven by IPOs
Today the cost for running an Internet company is less than1/10 compared with 2000
Online Advertising, e-Commerce and Brodband usage aresteadily increasingover the last 6 years
SNs: Hyped but Not so New
source: danah boyd
Wired andthe Hype Mashu-up Generator
http://coolmel.zaadz.com/blog/2006/9/the_present_future_and_beyond_zaadz
Personal Self-InterestPrecedes Network or Social Value
Money in the “click economy” ismade by access to Communities
Some Conversations are GoingOn
Platform vs Applications
White Label Social Networking vs Custom Solution
Open Graph vs Walled Garden SNs
Ego-Centric vs Social Object SNs
Platform vs Application
Most of times platforms win in the proprietary world
Innovators and Entrepenuers in the long run strikeback
Open Graph vs Walled Garden
Who owns the data of the Social Graph ?
How do I port my social graph data across different SNs?
One Social Graph or Multiple Social Graph?
Ego-Centric vs Social Object
Self-expression Communication
PhotoVideo…
White Label vs Custom Solution
Simple to StartVery cheapConstraints on customization
Complex effortExpensive
Full blown capabilities
The Hype Risk is Always There
CREDITS
PHOTOShttp://www.flickr.com/photos/pkdouyk/288790
384/in/set-72157594281373515/http://www.flickr.com/photos/rob_goodspeed/
158808736/http://www.flickr.com/photos/kubina/4944606
2/in/photostream/http://www.flickr.com/photos/truthlying/30486
286/http://www.flickr.com/photos/pingnews/30063
8740/http://www.flickr.com/photos/8945297@N03/5
51902264/http://www.flickr.com/photos/fine-
cars/50789396/http://www.flickr.com/photos/iamthelaw/19264
8955/
IDEAS
chris andersondanah boydstowe boydjiry engestromreid hoffmanjoshua porterdavid recordoncristine wodtke