social networking & online connections - car realtor world

Social Networking & Online Connections

Presented By:Tammie Drake

IRES, LLC.Tammie@IRES-

net.com

The World

Them

You

Overview: My Goals for YOU!

Why• Importance for

Real Estate professionals

How

• Effectively utilize tools *NOW* to facilitate desired communications

What & Where

• Where to go and What to do to get started today

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Back 2 BasicsWhat really is the business of real estate?

Professionals working together toassist people inbuying and selling real property.

Home Inspecto

r

Title Rep.

BuilderRealtor®

Lender Appraiser

BUYERSELLE

R

4

Break it DownDefine:

Social = Interaction with others

Media = Means of communication, news

and opinions.

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SOCIAL MEDIA in REAL ESTATE

• Update Marketing Media Mix

• Save time / $$$

• More Control

WHAT’S YOUR SIGN?

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What works

for you?

Tools to facilitate effective communication to a target audience.

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Leverage your marketing media mix

• Effectively leverage communications, skills & effort.

• Use tools to work efficiently toward your goal.

Social Media DON’TS

Don’t Expect!

Don’t be elusive.

Don’t over useself-promotion.

Networking NotworkingNot equal

to

Jump in today. Be consistent

Listen, Learn, Respond, Share and Give

Freshen up your business card

Teach someone else

Continue to set new goals

Tammie DrakeIRES, LLCSales & Marketing

Social Media DO’s.

tammie@ires-net.com800-596-4901Web: www.ires-net.comBlog: tammiedrake@blogspot.comTwitter.com/tammiedrakeFacebook: IRESLLCSkype: tammie.drake

Online Profile

Professional Network builder

Increases SEO

At minimumComplete profile 100%

Resource:

Linked In Plain EnglishBy Lee Lefever

Tip: Google your name

Started 2006• 2.1 million visitors per month• 1,800 new posts per day

Blog in under 5 minutes• Neighborhood specific = SEO +

Community to Listen, Learn and Share

Join Groups

Earn Rankings

2006 & 2 million tweets daily

Real Time, character limited, URL shortening services

Etiquette, Care, Settings

@username = comments made towards you that are “public” on their profile pages

Replacing google & email Applications for twitter

• tweetdeck• hundreds of applications

#Hashtags (create groupings)• trending topicsResource:

Twitter in Plain English

What people

are saying right now

Following

Followers

Tweets

Comments only

seen by you

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Launched 2004• 250mm active users.

100mm entries/day.

Business Benefits• Traffic to website

• Customer Engage

• Keep Updates

• Comments & Presence could be deciding factor.

Comment, Like, ShareComment,

Like, Share

Video – Gateway to the World

Preferred communication medium in real estate.

Posting video greatly improves SEO.

Engage your client. Capture their view.

Higher level of involvement between buyer & product.

Create your stage - Worldwide

Free online video streaming CHANNEL

Create an account, upload & share video. Screencast.com is another option.

Display wide variety of clips, such as; movie, music & videos created by “amateur” users.

Many file formats accepted• .AVI (windows)• .3GP (cell phone)• .MOV (mac)• .MP4 (ipod/psp)• .MPEG • .FLV (adobe flash)• .SWF (shockwave flash)• .MKV (h.264)

Self-marketing and services

Office recruiting

New Topics & Training Videos

Showcase Listings

Share & Organize Photos Online

PHOTOSYNTHDigitally stitch photos into 3 dimensional format

Public viewing and interactive sharing

Free to use for storage up to 20 GB.

PICASA• Google owned since 2004

• Purpose: Software application for organization & digital editing

• Basic editing functions: crop, red eye reduction, color enhancement

• Features: File importing & tracking, tags for sorting.

FLICKR• Online Photo Sharing. Free Account• Photo Management & sharing application• Blog & Tag photos, gain attention.• Use with CARE.

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MORE OPTIONS: Share & Organize Photos

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Step 1

Step 3

Step 2

Step 4Step 5 -

Post

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Post on Craigslist.org = 5 EASY steps

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Craigslist.org

23

Craigslist.org

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Craigslist.org

Smartphone: A must in Real Estate today.

Creates mobile office

Business in REAL TIME› Saves Time & $$$

Window to Social Media› Applications

Text Messaging – Etiquette. › Ask for permission. › Learn the lingo. LOL, BRB,

BTW, QQ THX.› Be considerate. Time and

place rule.

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Meetup.com & Tweetup.com

Started after 9/11

Social networking medium designed to join people together

Extension from relationship made virtually.

Register and Join at MEETUP.COM

Enter your zip code

Search for your interests

@tammiedrake

Weblogs “Blogs” What is a Blog?

› A website maintained by an individual or company› Ongoing entries of commentary, news updates, events

and other news on a specific subject› Blogs based on text, photos, links, music, podcasts,

videos and virtual tours.

Why should I Blog? Blogging for business – Rewarding & Effective

marketing. FREE! Allows public to find your website, view you as an

expert, increases awareness & customer relationships PR Dream! Most blogs allow comments or questions

where potential clients feel comfortable interacting. Creates dialogue.

What should I be aware of? Use care and accuracy Review, Review, Review …then post Time management

Post relevant content with high

probability of becoming viral

Update regularly&

Promote it!

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VISIT: www.bloggerschoiceawards.com

www.wordpress.com

www.multiply.com

www.blogspot.com

www.activerain.com

www.bloggingsystems.com

www.blogger.com

www.thoughts.com

Blog Options

Types:

Personal Blogs

Corporate Blogs

Micro-blog (twitter)

Video Blog (vlogs)

Audio Blog (podcast)

Photo blogs (photoblog)

Music (MP3)

Mobile blogs (moblog)

Podcasts Digital (audio or video) files downloadable through web syndication.

Options: iTunes, Zune, Juice and Winamp

Refer to an ongoing series or episodes of a specific entity.

Resource:

Podcasting in Plain English

By Lee Lefever

P •PERSONAL

O •ON

D •DEMAND

News comes to you! Automatically!

2 Easy Steps:

1. Choose Foundation. - www.google.com/reader - Browser

2. Subscribe.- Set up feed connection

between reader and your favorite sites.

RSS Feeds(Real Simple Syndication)

Resource:

RSS in Plain EnglishBy Lee Lefever

RSS Benefits

Time Saver

Stay informed on latest interesting content

Ensure privacy. Avoid joining site updates.

Not for me?

Think again!

5 reasons why you Social Media IS for you.1. Gain knowledge, Be current, Stay connected.2. Create your own stage.3. Changes thoughts, reactions and

performance.4. The news comes to you. You create the

news.5. Don’t stay behind alone.

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Old, Out! - New, In!

REMEMBER: CAN’T lives on WON’T Street.

Non Productive

Productive

Social Media Benefits

Strengthen Reputation

Monito

r & M

easu

re

ExpandBusinessListen and Identify

BroadenKnowledge

En

gag

e &

Use T

ools

Build A Plan

Target Audience

Engage & Commit

Set goals –own your effort.

Have Fun, Be Social, Use Care

Balance time. Grow business plan

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More Social Media Sites & Tools

Skype: Allows voice calls over Internet. Now on iPhone!

Amazon.com: Ratings, Reviews & SEO

Jott.com: Transcription assistant

Ping.fm: Simultaneous site updates

Eyejot.com: Video emailing

Etherpad.com: Simultaneous document editing in real-time.

Namechk.com: Check names on popular sites

Social Networking & Online Connections

Presented By:Tammie Drake

IRES, LLC.Tammie@IRES-

net.com@tammiedrake

Thank you for attending today

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Notes: “pearls of wisdom”