using social networking to make connections
DESCRIPTION
Soya is a new kind of agency, tailor-made for a new era in marketing. Soya build brands on Google using social media storytelling. When Deborah Collins and Jacqueline Voci founded the agency in early 2008, it was because they saw that a huge market shift was about to happen. Both founders have each spent well over a decade helping companies around Vancouver build their brands, working with agencies like National PR and J. Walter Thompson, and for brands like Intrawest and Pivotal. Now, with the fast decline of traditional media and the trend toward online news, information and entertainment, Deborah and Jacqueline are helping brands navigate the online landscape.TRANSCRIPT
You are connected to more people than you even realize.
And those people can connect you with pretty much everyone else.
Social networking sites make it:
1. Easy to stay in touch with more people
2. Easy to get introduced to new people
3. Easy to keep track of all the people you know
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The Old Reality
Networking was…Attending events in your own city
Managing about 100 personal contactsDifficulty keeping track of everyone
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200 million people on Facebook30 million on LinkedIn
6 million on Twitter
My, how times have changed....*
The New RealityIt’s easy to stay connected and get info
from trusted individuals
People are connecting online:When they are hiring or job hunting
When they need expert adviceWhen they need a referral
(i.e. agency, consultant, accountant, etc)
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Step 1. Think about who you areWhat do you aspire to?
What is your current job?What else are you passionate about?
i.e. Sports? Philanthropy? Politics? Fashion?
Identify a career topic and/or a personal passion to focus your networking on
Step 2. Start sharing infoCool news items, tips, advice, your own blog
Facebook: status, notesLinkedIn: status, comment in groups, answer questions
Twitter: 140 characters to share insight & interact
• 30 million experienced professionals from around the world, representing 150 industries.
• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
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Soya’s Top 5 LinkedIn Tips• Fill your profile completely and post a photo• Put in all your past jobs: this will connect you to
waaaaay more people• Import your contacts from Outlook or Gmail• Join groups• Answer questions* Bonus tip: Integrate your blog
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Soya’s Top 5 Twitter Tips• Follow like-minded and interesting people in a
industry that you love• Retweet cool stuff: RT@• Comment on other peoples tweets using @• Add value: Your insights, fav links, commentary• Be helpful: Make connections for others
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Parting Words• Use social media to your career advantage!• All of the people you meet here and all the
people you meet at other events should be part of your online network
• If you’re job hunting, needing advice for a project you’re working on, hiring an agency or a person for your business...use your online network to connected
• Social Media makes networking easy