social networking: how to make a positive impact on your practice and healthcare

optimawomenshealthcare.com

drjerath.com

Krause CPA Konnect | October 24, 2012

Social Media Doctor Doctor heads to social media to find patients

9News Video

Profile story by Cheryl Preheim

November 4, 2011

General Information

Vandna Jerath, MD, FACOG FACOG - Board-Certified Private practice - 14 years Previously in Westminster/Thornton Recently relocated to Parker Adventist Hospital Full-scope obstetrics & gynecology Enjoy education and community outreach Disclosure – no affiliations Not a social media expert – just decided to try it

Now active user and advocate Now a local pioneer, expert, and resource Presentations/Consulting

DMS, PAH, 4corners MGMA, colleagues, practice managers, case studies

drjerath.com

Optima Women’s Healthcare Services

Low and high risk obstetrics Minimally invasive gynecologic surgery Novasure and Thermachoice Endometrial ablation Essure sterilization Family planning and infertility Menopause and hormone replacement therapy Bladder retraining and incontinence surgery

Women’s health resource/expert Female empowerment Spa-like setting Individualized, personalized, and compassionate care optimawomenshealthcare.com

Objectives Discuss social media, the variety of platforms, and why

it is so important

Discuss how social media impacts healthcare and how to benefit from social networking.

Discuss how to grow a practice (or promote other healthcare objectives) via word of mouse.

Overview

What is Social Media? A cocktail party or networking event

Microblogging or “small talk”

Collaborative online networking and communication Starting a conversation Developing a relationship Maintaining communication 60-90% people use internet for health related information Usage

Personal vs professional

Here to stay – NOT A TREND Strong growth and future Time to get on board

Inspiration “Profits are like oxygen. You need it to survive, but ultimately

what matters is passion, growth, and a higher purpose.” @zappos – Tony Hsieh, CEO

“Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for”

“Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way”

“Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives”

“Gratitude: Twitter helps me notice and appreciate the little things in life”

Growth and Reach of Social Media To reach 50 million users

Radio - 38 years TV - 13 years Internet - 4 years Facebook – less than 6 months

Social Media Now Facebook - 1 billion users Twitter - 500 million users Linked In - 175 million users YouTube - 800 million users Google+ - 100 million users Pinterest – 20 million users Blogs - 150 million Other - My Space, Flickr, Yelp, Yammer Medical – Sermo, Medpedia, PPT

A Day In the Internet Infographic

Demonstrates the power and reach of the internet

Hospital Usage U.S. Hospitals that use Social Networking tools 1,501 Hospitals total 695 YouTube Channels 1264 Facebook pages 967 Twitter Accounts 651 LinkedIn Accounts 1116 Four Square 185 Blogs 55 Google + Circle

6,379 Hospital Social Networking Sites Sources:

Types of Social Media Facebook Twitter Linked In YouTube Google + Pinterest Four Square My Space Flickr Tumblr Yelp Yammer Blog Website Medical

Sermo Medpedia PPT

Why Use Social Media? My Top Ten Reasons

Branding

Marketing/Growth

Patient and Self -Education

Community Outreach

Transparency/Credibility

Loyalty

Interest/Interaction/Engagement

Networking/Messaging

Direct Access

Innovation

My Experience

My Social Media Usage Facebook

Facebook.com/drjerath Facebook.com/optimawhc

Twitter Twitter.com/drjerath Twitter.com/optimawhc

YouTube Youtube.com/doctorjerath

Linked In Linkedin.com/in/drjerath

Google + Gplus.to/drjerath Gplus.to/optimawhc

Pinterest Pinterest.com/drjerath Pinterest.com/optimawhc

Blog Drjerath.com

Website Optimawomenshealthcare.com

My Content Women’s health My ob/gyn practice Baby photos (with patient consent) Pregnancy tips Medical issue in the news General medicine Healthcare reform Health awareness promotion Trivia – OptimaWHC Healthe-Challenge Polls Contests Sports Politics World news Fashion

My Costs & Investment FREE

Time is money

Time investment Full-time ob/gyn, patients come first

3 months solid to get started

Maintenance 1-2 hours/week

Minimal website and blog hosting fee < $20/month

Marketing Most practices 5-10% of revenue

I spend < $1000/year

My Success One of the first physicians locally with extensive social media involvement

Over 5000 social media connections

New physician in new market/community

Marketing and growth opportunity

New patients

Creating a brand and credibility

Develop and maintain loyalty

Provide transparency

Patient and community outreach and education

Ability to be a resource

Patient interaction and word of mouse

Direct physician access

Positive image

Exponential growth

Increased online visibility

Higher SEO

Network with other colleagues

New opportunities

Considered a local #hcsm expert and pioneer

Writing articles, interviews, blogs, presentations, consulting

Staff involvement

My ROI

Patient Referral Sources

COG Patients

Print/Other

Referrals

Social Media

My Positive Exposure

Facebook.com/greenwaymedical

Doctors and Social Media: should the two mix?

Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this.

I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath.

Facebook Tips for Doctors’ Offices and Medical Practices

Facebook Tips for Doctors’ Offices and Medical Practices Be a source of health tips or medical news Answer a medical question in general terms, suggest an appointment Answer common questions coming in to the office Answer a patient billing complaint Always thank patients for endorsements (it encourages more) Show benefits and answer questions about a therapy Show a specific expertise Show a new or improved piece of technology Show an educational video Introduce or recognize doctors and staff Introduce or recognize doctors and staff Show some personality of your office Offer an educational or inspirational contest on Facebook Ask a question with Facebook’s polling function Make a seasonal or short-time offer Promote your patient portal or blog Show community spirit — let your page be a neighborhood bulletin board

Physician Social Media Users Say ROI is Real -

My Social Media

Facebook.com/drjerath

Facebook.com/optimawhc

Twitter.com/drjerath

Twitter.com/optimawhc

Linkedin.com/in/drjerath

Youtube.com/doctorjerath

Gplus.to/drjerath

Gplus.to/optimawhc

Pinterest.com/drjerath

Drjerath.com

Optimawomenshealthcare.com

Getting Started

Getting Started Getting started

Challenging Overwhelming Can be done on your own Inexpensive Investment of time

Use local resources Social Media 101 workshop Professional internet, SEO, marketing companies Read blogs and advice on the internet Try it, experiment and learn Keep learning Work in progress Have fun – it is NOT a chore

Simple Steps Set-up Google alert Set-up Google analytics Set-up website Identify who can manage your social media Have a social media policy Encourage the physicians to participate Start with a facebook practice page and tell your patients Expand from there Rotate content on your sites Engage your audience

Advertise your Social Media Business Cards Marketing Tell patients Newsletters Emails Postcards Brochures Patient Portal Flyers Encourage participation Encourage staff Create engagement and interaction

Email Signature

Brochure

Your Concerns HIPAA compliance

Patient interaction

Patient consent

Boundaries

Medical Advice

Ethical Standards

Time consumption

Management of social media

Getting started

Future #HCSM

Future of healthcare social media More physician involvement More hospital involvement More patient interaction and communication More collaborative networking Telemedicine Medical and Healthcare Apps Direct healthcare and medical advice Medical news Medical surveys Medical marketing Referrals Emergency and Disaster Information

Resources

My Top Ten Tips Be yourself and be personable

Share, share, and share

Keep professional and ethical boundaries

Know why you are doing this and what your goals are

Know your audience

Engage your fans, patients, followers, supporters, & friends

Be a resource, leader, and expert

Listen, ask, acknowledge, and respond (don’t be self-absorbed) – keep learning

Keep branding and marketing

ALWAYS stay positive

My Favorite Resources Socialmedia.mayoclinic.org Smedio.com Socialmediaexaminer.com Blog.Hubspot.com Healthissocial.com Business.twitter.com Chrisbrogan.com Problogger.com Copyblogger.com Ebennett.org Mashable.com Kevinmd.com

Facebook Page Timeline Cheat Sheet - Infographic

Everything you need to know to get started with or manage a business facebook timeline page

6 steps from Hubspot

social networking: how to make a positive impact on your practice and healthcare

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