social media & you: what's the big deal?

Social Media & You

What’s the Big Deal?

@pmdigangi

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< 2 >Our \/\/0rLD Changes...

“The greatest IT risk facing most companies is more prosaic than a catastrophe. It is, simply, overspending.”

~ Nicholas Carr

04/09/2023

Pathways of IT

IT’s Infrastructural

Ubiquitous

Non-competitive

Low Switching Costs

IT’s Proprietary

Unique

A Competitive Weapon

Costly

First v. Second~ Mover Advantage ~

Question

Who’s right? Qualman or Carr?

Question

How do we define social media?

Question

Where does social media fall in Carr’s

argument?

Question

So what’s next?

Takeaways

Technology that enhances experiences and adds depth to the

relationships formed among individuals and/or organizations…

which is driven by users…

contributing content.

Social Media

Ubiquitous Infrastructure

Proprietary Content &

How can we effectively use #SM…

dependsIT

A Final Word

More is NOT always better!

Don’t Make the Simple Mistake

Thanks for Listening

Connect

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