social media success for retailers social channels

Managing Director – Keith Mc Guigan

SOCIAL MEDIA SUCCESS FOR RETAILERS

Business Development Executive – Danny O’Brien

• Posts – 1/2 Times Daily• Time - Test out and see• Split Content• Shares and Comments are Key • Identify your audience/segment• Scheduling

Twitter

• Great for Introductions • # for instant news• Direct link to relevant people/groups

• Follow and be followed• What to post up • Direct messages

Twitter

• Tweets – 4/as much as you want• Time – 8am to 7pm. • Content – Split• Great Search Tool • Schedule

• Great to develop relationships• Professional Groups• Great for finding people with relevant skills

• Which groups to join• Reach• Will people engage with you

Blogging

• If you don’t have a website - No Panic

• Topics you find interesting• Relevant to customers• Struggling to find something?• FAQs• Recipes, events, stalls and Guest Bloggers• The social channels, events, research

Tweetdeck

• Columns– People– Hashtags– Searches (filter: images, articles and videos)

• The tool to use for multiple networks• Works the same as Tweetdeck• DIFFERENCE FROM TWEETDECK: • Isn’t restricted to Twitter• Can attach images to scheduled messages• Can add up to 5 networks (Free)• Helps you create detailed reports