social media success for retailers social channels
DESCRIPTION
Presentation covering the main social channels, blogging and tools to help schedule your content that retailers should use in their marketing effortsTRANSCRIPT
Managing Director – Keith Mc Guigan
SOCIAL MEDIA SUCCESS FOR RETAILERS
Business Development Executive – Danny O’Brien
• Posts – 1/2 Times Daily• Time - Test out and see• Split Content• Shares and Comments are Key • Identify your audience/segment• Scheduling
• Great for Introductions • # for instant news• Direct link to relevant people/groups
• Follow and be followed• What to post up • Direct messages
• Tweets – 4/as much as you want• Time – 8am to 7pm. • Content – Split• Great Search Tool • Schedule
• Great to develop relationships• Professional Groups• Great for finding people with relevant skills
• Which groups to join• Reach• Will people engage with you
Blogging
• If you don’t have a website - No Panic
• Topics you find interesting• Relevant to customers• Struggling to find something?• FAQs• Recipes, events, stalls and Guest Bloggers• The social channels, events, research
Tweetdeck
• Columns– People– Hashtags– Searches (filter: images, articles and videos)
• The tool to use for multiple networks• Works the same as Tweetdeck• DIFFERENCE FROM TWEETDECK: • Isn’t restricted to Twitter• Can attach images to scheduled messages• Can add up to 5 networks (Free)• Helps you create detailed reports