social media strategy & best practices workshop

Social Media Strategy & Best Practices Workshop

September 2012

Alan Rosenblatt, Ph.D.AlanRosenblatt@gmail.com

@DrDigipol1-703-282.7157

Anatomy of a Tweet

Latest #Jobs Report numbers likely wrong. Report has been right only once in 30 yrs -by @Golfarb http://wapo.st/QkvYob

@TaraMSinclair #econ

• 3 ways to make a link in Twitter– @mention– #Hashtag– URL

• 140 characters is enough– 9-second soundbyte– Syllogisms– Links to more content– Haikus

Anatomy of a Tweet (cont)

Anatomy of a Facebook post

• Compelling lead sentence• Include a stand alone image or

video• End with a question or call to action

Anatomy of a Facebook post (URLs v Images)

Anatomy of a Facebook post (featured post)

Anatomy of a Pinterest post

Growing your Twitter audience

• Choose: Social strategy vs. Broadcast strategy– Social: Follow & engage with your audience• Follow• Engage• Recommend• Repeat

– Broadcast: Not social, 1-way flow of information• Exclusive content• Trusted curation

Finding people to follow

• Directories• Articles that recommend people to follow• Keyword search• Drilling down into Twitter lists and

followers/friends of relevant tweeters• Follow/Unfollow tools (TweetSpinner.com)

Clean your list – Unfollow dead weight

• Twitter limits– Until you have 2,000 followers, you can only follow

2,000– Beyond that, you can follow 15% more than follow

you• Purge followers to maintain room to grow– People who don’t follow you back (unless they are

interesting)– People who never retweet others– People who SPAM, shills, etc.

• Tools: TheTwitCleaner.com, TweetSpinner.com

Measuring success• Audience engagement– Tweetreach.com– Favstar.fm– Twitter Analytics– Facebook Insights– Klout.com– Twitalyzer.com

• Audience quality & size– TwitterCounter.com– Klout.com

• Driving web traffic– Bit.ly

Other tools

• When to tweet: Tweriod.com• Monitor & Engage: Tweetdeck, HootSuite,

TwitterFall.com• Search: SocialMention.com, IceRocket.com• Hashtags: TagDef.com, Hashtagify.com• Find people: Listorious.com, Tweetbe.at,

WeFollow.com, Twiangulate.com

Social Media Strategy & Best Practices Workshop

September 2012

Alan Rosenblatt, Ph.D.AlanRosenblatt@gmail.com

@DrDigipol1-703-282.7157