social media storytelling: using wall posts as a social narrative

SOCIAL MEDIA STORYTELLINGUsing Wall Posts as a Social Narrative

Written by Melissa PardoContent Curated by Kara Clark

October 2014

Some believe, thanks to social media, our average attention span is now shorter than that of a goldfish.

You said something?

So, with a split second opportunity…

What can a brand do to capture fans’ and followers’

attention?

…and keep them engaged?

Tell them a story.

Choose your characters, setting, and props to create a plotline across your timeline.

PICTURE STORIES

INFLUENCER STORIES

Let your biggest, most influential ambassadors tell your story…

in their own words.

Energize fans to tell your brand story…

And reward participation in a follow up post!

USER GENERATED STORIES

Everyone loves a good mystery…

Gamify your timeline and boost engagement by using your posts to lead your witnesses.

MYSTERY STORIES

HOW-TO’S

Use your social posts to provide value to your fans. Simple how-to’s are easily shared, but also drive conversation.

Use posts in response to real time events to instantly garner fan enthusiasm and engagement.

BREAKING STORIES

GRAPHIC STORIES

Infographics are a creative, eye-catching way to tell a lot of story in a small space.

HOLIDAY STORIES

There’s a holiday for everything. Find yours and give your fans yet another reason to celebrate your brand.

Tell me more.

You’ve got 8 seconds.

OTHER POPULAR STORYBOARD TECHNIQUES

CO-CREATION

Why do all the heavy lifting when, if given the chance, your fans will tell you exactly what they want to see. Partner with your community to build fun engaging stories.

MEMES

Memes are, by nature: Recognizable Adaptable Relatable Spreadable

Plug in your brand for an easy engagement boost!

GAMES

Challenge your fans to engage with your brand by offering up a simple game!

When asked for your opinion you will:

a) Give it

b) Leave a comment

c) Boost brand engagement

d) All of the above!

MULTIPLE CHOICE

THIS OR THAT

Crowd source your products and drive branded conversation by using direct CTA’s for engagement:

“Like” for this, “Share” for that.

But wait…There’s more!

Contests, while clickbait, follow up results posts touting winners and prizes create engaging local stories in the Timeline.

CONTESTS

FREEBIES

Because freebies.

DISCOUNTS

Discounts and offers always drive clicks, but combine some of the story telling tactics together to gamify, drive sharing, and reward fans.

Did I miss anything?

BRANDS FEATURED

Thanks to all the amazing brands on Facebook, featured in this presentation:

Budweiser https://www.facebook.com/BudweiserUSAForever21 https://www.facebook.com/Forever21Gap https://www.facebook.com/GapHollister https://www.facebook.com/hollisterCharmin https://www.facebook.com/charminFree People https://www.facebook.com/FreePeopleCoors Light https://www.facebook.com/coorslightFlo, The Progressive Girl https://www.facebook.com/flotheprogressivegirlDr Pepper https://www.facebook.com/DrPepperIntel https://www.facebook.com/IntelPringles https://www.facebook.com/PringlesUS

Coca-Cola https://www.facebook.com/cocacolaBrisk https://www.facebook.com/briskDentyne https://www.facebook.com/DentyneBud Light https://www.facebook.com/BudLightOreo https://www.facebook.com/oreoDove https://www.facebook.com/DoveUSHanes https://www.facebook.com/hanesKohl’s https://www.facebook.com/kohlsChick-Fil-A https://www.facebook.com/ChickfilAT.J. Maxx https://www.facebook.com/tjmaxxBath & Body Works https://www.facebook.com/bathandbodyworksWindows Phone https://www.facebook.com/windowsphoneKrispy Kreme Doughnuts https://www.facebook.com/KrispyKreme