malachy browne – social storytelling

Download Malachy Browne – Social storytelling

Post on 12-Aug-2015

76 views

Category:

News & Politics

1 download

Embed Size (px)

TRANSCRIPT

  1. 1. Innovating for Social @MalachyBrowne @reportedly
  2. 2. ENGAGEMENT LESSONS
  3. 3. DEEP DIVE: Focus on Yemen 2 days reporting on evolving Saudi raids Engagements/tweet - 4x the monthly average 7% lift in followers around our coverage What worked? Recaps, videos, unique imagery Context and rounded out coverage of a major news story
  4. 4. LIFT THE LID Shelling of Kramatorsk, Feb. 10 2015
  5. 5. TOOLS
  6. 6. Dataminr
  7. 7. Apigee
  8. 8. @reportedly @MalachyBrowne malachy@firstlook.org