social media rules of engagement

Social Media Rules of Engagement

with Rachel Strella

www.strellasocialmedia.com

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Today’s Agenda

Social media, personal branding, and the new age of communication

Social media best practices for regulated industries

Do’s and don’ts of social media

Creating a social media plan w/ zest

Social Media & Personal Branding

A staple in our daily lives…

64% of social media users say theyuse social media sites at least once aday.

(Digital Consumer, Feb 2014)

Social Media & Personal Branding

A staple in our business lives…

87% of all small businesses say social media helps their business (Vocus)

76% of potential clients use legal blogs to assess a law firm’s capabilities(Research Intelligence Group)

Social Media & Personal Branding

What is social media?

A two-way form of communication A platform for building new or

enhancing current relationships An opportunity to communicate

with customers and prospects

Social Media & Personal Branding

Why Is A Personal Brand Important?

YOU are your brand, especially in a service-based business

To establish the know/like/trust, people need to get to know you

Your personal brand can make or break your reputation

Social Media & Personal Branding

Social Media Best Practices for Regulated Industries

Know the rules• Know policies and company rules• Protect privacy of clients• Watch for the “gray area”

Industry Best Practices

Establish a solid execution plan• Create a social media policy• Develop a content approval process• Establish ways to handle feedback

Industry Best Practices

Do’s and Don’ts of Social Media

Don’t: Ignore your audience

Do’s and Don’ts

Don’t: Ignore your audience

Do’s and Don’ts

Don’t: Reference clients

Do’s and Don’ts

Don’t: Relentlessly sell

Do’s and Don’ts

Don’t: Connect inappropriately

Do’s and Don’ts

Don’t: Include fido or characters

Do’s and Don’ts

Do: Humanize your business

Do’s and Don’ts

Do: Share relevant information

Do’s and Don’ts

Do: Share Behind-the-Scenes

Do’s and Don’ts

Do: Share Events

Do’s and Don’ts

Do’s and Don’ts

Do: Share Company News and Updates

Do’s and Don’ts

Do: Share Company News and Updates

Do’s and Don’ts

Do: Include a profile photo

Creating A Social Media Plan

What comes first?

Creating A Social Media Plan

Don’t overlook the most important element…

Creating A Social Media Plan

Have the right social media goals• Sales are an outcome, not a goal• Establish realistic social media goals

Creating A Social Media Plan

Establish your business on the proper outlets• Play to your strengths• Match channels to target audience

Creating A Social Media Plan

Creating A Social Media Plan

The next few slides includesome examples of strongsocial media goals, usingexamples from our clients

Creating A Social Media Plan

Goal: Drive Website Traffic

Creating A Social Media Plan

Goal: Drive Website Traffic

Creating A Social Media Plan

Goal: Drive Foot Traffic

Creating A Social Media Plan

Goal: Drive Foot Traffic

Creating A Social Media Plan

Goal: Establish credibility

Creating A Social Media Plan

Goal: Establish credibility

Creating A Social Media Plan

Goal: Increase Engagement

Creating A Social Media Plan

Goal: Build Audience

Creating A Social Media Plan

Goal: Build Audience

Creating A Social Media Plan

You could build your social media plan by following these three tactics…

Creating A Social Media PlanBuild Your Stadium

Creating A Social Media PlanAttract The Fans

Creating A Social Media PlanMake Them Cheer

Bucks County Bar Association…

Rachel StrellaOwner, Strella Social Media

Website:www.strellasocialmedia.comEmail: rachel@strellasocialmedia.comTwitter:@RachelStrella