social media rules of engagement
TRANSCRIPT
Social Media Rules of Engagement
with Rachel Strella
www.strellasocialmedia.com
To Receive The PowerPoint…
Please make sure to give usyour business card!
Today’s Agenda
Social media, personal branding, and the new age of communication
Social media best practices for regulated industries
Do’s and don’ts of social media
Creating a social media plan w/ zest
Social Media & Personal Branding
A staple in our daily lives…
64% of social media users say theyuse social media sites at least once aday.
(Digital Consumer, Feb 2014)
Social Media & Personal Branding
A staple in our business lives…
87% of all small businesses say social media helps their business (Vocus)
76% of potential clients use legal blogs to assess a law firm’s capabilities(Research Intelligence Group)
Social Media & Personal Branding
What is social media?
A two-way form of communication A platform for building new or
enhancing current relationships An opportunity to communicate
with customers and prospects
Social Media & Personal Branding
Why Is A Personal Brand Important?
YOU are your brand, especially in a service-based business
To establish the know/like/trust, people need to get to know you
Your personal brand can make or break your reputation
Social Media & Personal Branding
Social Media Best Practices for Regulated Industries
Know the rules• Know policies and company rules• Protect privacy of clients• Watch for the “gray area”
Industry Best Practices
Establish a solid execution plan• Create a social media policy• Develop a content approval process• Establish ways to handle feedback
Industry Best Practices
Do’s and Don’ts of Social Media
Don’t: Ignore your audience
Do’s and Don’ts
Don’t: Ignore your audience
Do’s and Don’ts
Don’t: Reference clients
Do’s and Don’ts
Don’t: Relentlessly sell
Do’s and Don’ts
Don’t: Connect inappropriately
Do’s and Don’ts
Don’t: Include fido or characters
Do’s and Don’ts
Do: Humanize your business
Do’s and Don’ts
Do: Share relevant information
Do’s and Don’ts
Do: Share Behind-the-Scenes
Do’s and Don’ts
Do: Share Events
Do’s and Don’ts
Do’s and Don’ts
Do: Share Company News and Updates
Do’s and Don’ts
Do: Share Company News and Updates
Do’s and Don’ts
Do: Include a profile photo
Creating A Social Media Plan
What comes first?
Creating A Social Media Plan
Don’t overlook the most important element…
Creating A Social Media Plan
Have the right social media goals• Sales are an outcome, not a goal• Establish realistic social media goals
Creating A Social Media Plan
Establish your business on the proper outlets• Play to your strengths• Match channels to target audience
Creating A Social Media Plan
Creating A Social Media Plan
The next few slides includesome examples of strongsocial media goals, usingexamples from our clients
Creating A Social Media Plan
Goal: Drive Website Traffic
Creating A Social Media Plan
Goal: Drive Website Traffic
Creating A Social Media Plan
Goal: Drive Foot Traffic
Creating A Social Media Plan
Goal: Drive Foot Traffic
Creating A Social Media Plan
Goal: Establish credibility
Creating A Social Media Plan
Goal: Establish credibility
Creating A Social Media Plan
Goal: Increase Engagement
Creating A Social Media Plan
Goal: Build Audience
Creating A Social Media Plan
Goal: Build Audience
Creating A Social Media Plan
You could build your social media plan by following these three tactics…
Creating A Social Media PlanBuild Your Stadium
Creating A Social Media PlanAttract The Fans
Creating A Social Media PlanMake Them Cheer
Bucks County Bar Association…
Rachel StrellaOwner, Strella Social Media
Website:www.strellasocialmedia.comEmail: [email protected]:@RachelStrella