social media policy: 5 questions to answer

WHAT EVERY BUSINESS NEEDS TO KNOW

Social Media Policy

Invitation to connect with me…

Facebook.com/SocialMediaExplained

LinkedIn.com/in/michellecullison

SocialMediaExplained.com

Communication

© 2010 Daystar New Media, Inc.

SOCIAL MEDIA POLICY

SOCIAL MEDIA POLICY

Why have a Policy?Who is it for?

When does it apply?Where does it apply?

What should it include?

Resources

Why have a Policy?

Meet Tony DiResta, Attorney

Who should the policy be for?

1. Everyone2. Specific for those active as the voice of the

company

Special Teams

Both!

General Policies apply to everyone– Can I login to my personal profiles during the work

day?– What is permissible to say about my company,

mangers or co-workers?– Can I talk about my employers products and

services personally?

Active Teams need more…

When does it apply?

Where does it apply?

What Could Your Policy Include?

• Blogging Disclosure

• Company Blog Process

• Company Facebook Account Policy

• Company Facebook Page Policy

• Company Social Media Policy

• Company Social Media Policy - Strict Version

• Corporate Blog Policy

• Corporate Blogging Policy

•Corporate Twitter Account Policy

•Facebook Usage Policy

•LinkedIn Policy

•Password Policy

•Personal Blog Policy

•Personal Social Network Policy

•Personal Twitter Policy

•YouTube Policy

What should it include?

1. Organizational Social Media Presence Policy

2. Policy on How To Use Social Media for Work

3. Personal Social Networking Policy

4. Employer Monitoring Policy

Organizational Social Media Presence Policy

Twitter ProfileFacebook PageCompany blog, etc.

How will the companies branded social media accounts be used:

Social Media @ Work Essentials

Encourage use of social networks at work, such as recruiting, business development, etc.

Personal Social Networking Policy

What is and is not

allowed when using social media personally

Will Your Company Monitor Social Media?

Employers may reserve the right to monitor employee use of social media regardless of location

Questions and Answers

ToolKitCafe.com

Make Continuing Education Part of your Policy

Employee Education Programs

Engaging Online: What ALL Employees Need to Know

What to Do When Customer Support Goes Social

Disclosure: Know when to BE THE COMPANY or not!

Employee Education ProgramsWebinars or In-Person Programs

Contact MichelleFree Consultation

504-210-7690michelle@daystarnewmedia.com