social media policy: 5 questions to answer
DESCRIPTION
TRANSCRIPT
WHAT EVERY BUSINESS NEEDS TO KNOW
Social Media Policy
Invitation to connect with me…
Facebook.com/SocialMediaExplained
LinkedIn.com/in/michellecullison
SocialMediaExplained.com
Communication
© 2010 Daystar New Media, Inc.
SOCIAL MEDIA POLICY
SOCIAL MEDIA POLICY
Why have a Policy?Who is it for?
When does it apply?Where does it apply?
What should it include?
Resources
Why have a Policy?
Meet Tony DiResta, Attorney
Who should the policy be for?
1. Everyone2. Specific for those active as the voice of the
company
Special Teams
Both!
General Policies apply to everyone– Can I login to my personal profiles during the work
day?– What is permissible to say about my company,
mangers or co-workers?– Can I talk about my employers products and
services personally?
When does it apply?
Where does it apply?
What Could Your Policy Include?
• Blogging Disclosure
• Company Blog Process
• Company Facebook Account Policy
• Company Facebook Page Policy
• Company Social Media Policy
• Company Social Media Policy - Strict Version
• Corporate Blog Policy
• Corporate Blogging Policy
•Corporate Twitter Account Policy
•Facebook Usage Policy
•LinkedIn Policy
•Password Policy
•Personal Blog Policy
•Personal Social Network Policy
•Personal Twitter Policy
•YouTube Policy
What should it include?
1. Organizational Social Media Presence Policy
2. Policy on How To Use Social Media for Work
3. Personal Social Networking Policy
4. Employer Monitoring Policy
Organizational Social Media Presence Policy
Twitter ProfileFacebook PageCompany blog, etc.
How will the companies branded social media accounts be used:
Social Media @ Work Essentials
Encourage use of social networks at work, such as recruiting, business development, etc.
Personal Social Networking Policy
What is and is not
allowed when using social media personally
Will Your Company Monitor Social Media?
Employers may reserve the right to monitor employee use of social media regardless of location
Questions and Answers
Make Continuing Education Part of your Policy
Employee Education Programs
Engaging Online: What ALL Employees Need to Know
What to Do When Customer Support Goes Social
Disclosure: Know when to BE THE COMPANY or not!
Employee Education ProgramsWebinars or In-Person Programs
Contact MichelleFree Consultation