social media optimization

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Social Media OptimizationThe Latest on Inbound Marketing

Creative Logic Marketing Services

Content derived from The Hubspot Webinar: Social Media Optimization Is The New SEO with Brian Solis

Read more: http://www.hubspot.com/smo-is-the-new-seo-video

Social Media Optimization

In 3 steps:

1. Objective of SMO2. Getting found with social objects3. Making social objects findable and

shareable

Social Media Optimization

1. Objective

The objective of social media optimization is getting found

Getting Found: Two Groups

• Get found by end users:

End Users

Getting Found: Two Groups

• Get found by end users: • Get found by influencers

End Users

End Users

Influencers

Social Media Optimization

2. Get Found With Social Objects

The objective of social media optimization is getting found

Social Media Optimization

2. Get Found With Social ObjectsPictures in FlickrVideos on YouTubeEvents in UpcomingUpdates in FacebookVotes in DiggCheck-in in FourSquareDocs in ScribedReviews in YelpSubject matter in NingThoughts shared in posts or commentsPresentations on SlideShare

Social Media Optimization

3. Make social objects findable and shareable

Social Media Optimization

3. Make social objects findable and shareable

Metadata:Titles and Headlines-keywords up frontDescriptions-entice to view and circulateTags-use keywords and extended keywordsSyndication-through LinkedIn et alLinks & Views-fuel traffic and build authority

Social Media Optimization

Summary

1. Engage influencers as well as end-users

2. Use full array of social objects3. Optimize social objects through

metadata

Creative Logic Marketing Services

Don Metznikdon@metznik.comwww.metznik.com

Twitter @donmetznik