social media & millennial workforce in corporate america

How Social Networking, Mobile Computing & the Millennial Workforce Will Shape Corporate

America

Shadrach WhiteChief Technology Officer

ImageSource

The Different Generations

WWII GenerationBorn before 1940

Baby BoomersBorn 1940-1960

Generation XBorn 1960-1980

Generation Y (Millennnials)Born after 1980

Blackberry Mini PC

iPhone

iPad

SEO

Static Content

“The Pyramid”

Why Adopt a Web 2.0 Strategy?› Connect› Collaborate› Insight› Break down walls› Reduce duplication› Empower idea sharing› Feedback

Every Organization Has the Following› Not-yet-captured intellectual property› Unstructured information› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication

Primary Reason to Embrace Social Media› To capture intellectual property!

Best Practices & Adoption› Executive support› Use social media tactically› Participate› Use for pre-launch marketing› Invest in change management › Make adoption viral› Engage tenured employees› New hire profiles› Make it fun!

Social Media Governance› Policies

› Roles› Author› Editor

› Approver› Workflow

› Taxonomy› Define terms

› Metadata› Tagging

Blogging Best Practices› Corporate Disclaimer› Business (not personal)› Encourage response› Conversational › Originality› Give credit where due› Hyperlinks, photos, diagrams, etc.

Social Media Dangers› Less than 50% have Web 2.0 policies › Only 28% include Web 2.0 in Risk Management

“They will only work out their response when faced with the first problem, and they are having to take drastic action that could have been avoided by early intervention.”

Social Media Platforms› ECM platform› Governance› Security› Business oriented› Can integrate

ILINX® Export Twitter Configuration

Join Us for Nexus ’10

ECM Solutions Conference

Nexus ’10 – Value Across Industries› What: Nexus ’10 – ImageSource’s annual ECM

Solutions Conference› Who: Any IT Professional› When: November 4-5, 2010› Where: Meydenbauer Center – Bellevue, Washington

› Nexus is the perfect conference for anyone looking to network with people who have implemented ECM solutions and also with the people who are utilizing the systems.

Let’s Collaborate!

Kristina Parma

KristinaP@ImageSourceInc.com(360) 943-9273

http://imagesourceinc.com