be a talent magnet - reboot communications · be a talent magnet –how to attract, manage and...
TRANSCRIPT
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Be a Talent Magnet – How to Attract, Manage and Retainthe Millennial Workforce
Jeffery Butler- Millennial Workplace Expert, Speaker, Author, Consultant
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How do you attract, manage and
retain talent?
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2 Spheres of Influence
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1.Environment
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2. Technology
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Attraction
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3 Phases
Attention | Interest | Commitment
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What is Talent?
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“Start with Why”
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Humanification of Companies
I-You vs I-IT
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“62% of millennials say that
if a brand engages with them
they are more likely to
become a loyal customer.”
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Type of Talent
Value Proposition
ChannelsTailored Message
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Phase II: Interest
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Behavioral
Interview
Onsite
Interviews
Technical
Interviews
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Testing the Candidate
Test Tests Projects Interviews
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58% men & 74% of women
wouldn’t trade higher pay for
friends
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Phase: Commitment
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“90% of millennials
say they would prefer
benefits over a pay
raise”
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“77% of millennials say
that telecommuting
would make them more
productive”
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“2% Employers offer PTO”
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Offer 25% more pay
Greg Kuchcik
S
Case Study
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WFH
The Offer
Training ProgramsUnlimited PTO
Access to DMs
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3 Phases
Attention | Interest | Commitment
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Management
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Biggest Concerns
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Unmotivated and Impatient
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Quantify Career Milestones /
Feedback
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72% of Millennials are
engaged when
manager quantified
goals
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#1 Work/Life Balance
Remote Work
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2 Concerns
Productivity
Culture
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“If I couldn’t work remotely
why should they?”
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Rebecca Greenfield
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“Luckily, my employer was
generous, letting me work
remotely every few weeks.”
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Over 1 Million Customers
16 Different Times Zones
100% Remote
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• Hire Self Motivated Employees
• Tight Onboarding Process
• Optional Share Working
Places
• Once a year get together
CEO of Invision, Clark Valberg
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Remote Cultural
Benefits
•Can increase productivity
•Drives employee efficiency
•Reduces turnover
Challenges
•Selective Hiring
•More Thoughtful
Managers
•Strong Milestones
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Retention
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Reverse Mentoring
Reverse Mentoring
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Technology Mentorship
Organizational and Leadership Skills
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96% RETENTION
RATE!
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Delphi Group 600 companies survey
56% had mentoring program
13% Had Reverse Mentoring
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Requires Reverse
Mentorship for
Executives
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BENEFITS
▶ Knowledge Transfer
▶ Increased Retention
▶ Fresh Perspectives
▶ Diminished Stereotypes
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Overview
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What to do?
● Message
● Onsite
● Clarity
● Temps● Mentoring
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Q&A
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