social media lifecycle webinar - limra & socialware

© Copyright Socialware, Inc. Proprietary and Confidential

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential2

Greatest communication revolution of our timeGreatest communication revolution of our time

4. United States5. Indonesia

22%Internet time spent on social media sites

Internet time spent on social media sites

A new member joins every second

More searches than Bing & Yahoo!

More searches than Bing & Yahoo!

1. China2. India

3. 45-54 age group fastest

growing on 45-54 age group fastest

growing on

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential3

Current state of the industryCurrent state of the industry

“What you’ve got to do is get the information, not prohibit it. It will never work.”

Richard Ketchum, CEO FINRA

39% of advisors are using social media in direct violation of policy

2010 Advisor Survey

Firms working to get to “YES” – actively seeking guidance & expertise

Firms using adoption as a competitive advantage for recruiting & sales

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential4

Social Media Adoption LifecycleSocial Media Adoption Lifecycle

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential5

Adoption Life Cycle: POLICYAdoption Life Cycle: POLICY

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential6

Adoption Life Cycle: PROCEDURESAdoption Life Cycle: PROCEDURES

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential7

Adoption Life Cycle: TRAININGAdoption Life Cycle: TRAINING

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential8

Adoption Life Cycle: ACTIVATIONAdoption Life Cycle: ACTIVATION

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential9

Adoption Life Cycle: OPTIMIZATIONAdoption Life Cycle: OPTIMIZATION

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential10

SummarySummary

Greatest communication revolution of our time

Requires a new way of thinking

First movers have a competitive advantage

Don’t go at it alone

© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential11

Thank you for participating! Thank you for participating!

LIMRA Social Media for Financial Services Event: http://bit.ly/LIMRAsm

VIP Registration for LIMRA event:http://bit.ly/LIMRAvip

Download guides, resources and participate in other webcasts:http://insights.socialware.com

Social Media Revolution 2 (Refresh) http://bit.ly/SMR2video

chad@socialware.com | sselby@limra.com