social media lifecycle webinar - limra & socialware
DESCRIPTION
This presentation (and webinar) introduces the Social Media Life Cycle framework for financial services, capturing the stages that companies have been working through as they move to adopt social media in a compliant fashion. Presenters Chad Bockius of Socialware and Stephen Selby of LIMRA detail the eight stages of the cycle, the characteristics of each stage, key stakeholders you should engage and some of the risks to consider during your adoption of social media.Webinar: http://www1.socialware.com/social-media-lifecycle-financial-services-webinar.htmlTRANSCRIPT
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© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential2
Greatest communication revolution of our timeGreatest communication revolution of our time
4. United States5. Indonesia
22%Internet time spent on social media sites
Internet time spent on social media sites
A new member joins every second
More searches than Bing & Yahoo!
More searches than Bing & Yahoo!
1. China2. India
3. 45-54 age group fastest
growing on 45-54 age group fastest
growing on
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Current state of the industryCurrent state of the industry
“What you’ve got to do is get the information, not prohibit it. It will never work.”
Richard Ketchum, CEO FINRA
39% of advisors are using social media in direct violation of policy
2010 Advisor Survey
Firms working to get to “YES” – actively seeking guidance & expertise
Firms using adoption as a competitive advantage for recruiting & sales
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Social Media Adoption LifecycleSocial Media Adoption Lifecycle
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Adoption Life Cycle: POLICYAdoption Life Cycle: POLICY
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Adoption Life Cycle: PROCEDURESAdoption Life Cycle: PROCEDURES
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Adoption Life Cycle: TRAININGAdoption Life Cycle: TRAINING
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Adoption Life Cycle: ACTIVATIONAdoption Life Cycle: ACTIVATION
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Adoption Life Cycle: OPTIMIZATIONAdoption Life Cycle: OPTIMIZATION
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SummarySummary
Greatest communication revolution of our time
Requires a new way of thinking
First movers have a competitive advantage
Don’t go at it alone
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential11
Thank you for participating! Thank you for participating!
LIMRA Social Media for Financial Services Event: http://bit.ly/LIMRAsm
VIP Registration for LIMRA event:http://bit.ly/LIMRAvip
Download guides, resources and participate in other webcasts:http://insights.socialware.com
Social Media Revolution 2 (Refresh) http://bit.ly/SMR2video