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Social Media in the Job Search

Build Your Street Cred

Jennifer Naylor: www.linkedin.com/in/JenniferTNaylor

3/1/09 Jennifer T. Naylor - Social Media

What are Social Media?

Social Media are interactive web sites and communications tools that connect people

Social sites: FB, MySpace, Orkut, Bebo Business networks: LinkedIn, Naymz,

Viadeo, Spoke, Plaxo Content sharing sites: YouTube, Pandora (Micro)Blogging: Twitter, FriendFeed, Plurk

3/1/09 Jennifer T. Naylor - Social Media

Benefits of Social Media?

Visibility: Get found Relationships: build your network Research: answers, advice,expert help Knowledgebase: industries, companies,

competitors Career management: jobs, reputation Communicate

3/1/09 Jennifer T. Naylor - Social Media

Planning Your Attack

Fearless self assessment: who are you, what are you good at, who’s in your network, what can you offer?

Strategy: Who? To what end? What do you need to make this work?

Coaching? Money? Contacts? Technology?

Develop your narrative: keywords for SEO

3/1/09 Jennifer T. Naylor - Social Media

Ready. Fire. Aim. Aim. Aim….

Your campaign: pick your sites Create accounts Input your narrative: be consistent! Be ever strategic with your choices Watch your page views Set up Google alerts to monitor your star

3/1/09 Jennifer T. Naylor - Social Media

Wipe Down Your Digital Dirt

Your parents asked me to talk to you... “What happens in Las Vegas” might not

stay there Google thyself: your name + network If you can’t get it removed, push it down Beware privacy settings: FB “Friends Only”

NOT “Friends and Network” Clean up FB, MySpace, YouTube, Digg

3/1/09 Jennifer T. Naylor - Social Media

Maintenance Enter relationships for research and giving:

what goes around, comes around Stay informed, join industry groups, be

watching blogs, the news Develop a knowledgebase about your

network: who are they, who’s in their network, pay attention to changes

What are they interested in, how can you help?

3/1/09 Jennifer T. Naylor - Social Media

Sites Covered in this talk

Linkedin.com Facebook Twitter Resume Bucket, VisualCV

3/1/09 Jennifer T. Naylor - Social Media

LinkedIn.com

Business networking, little interactivity Fill out your entire profile “Full View” public profile with custom URL Include information for contacts to find you:

companies, schools, associations Add links to your website, blog, whatever Ask colleagues to recommend you

3/1/09 Jennifer T. Naylor - Social Media

3/1/09 Jennifer T. Naylor - Social Media

LinkedIn: Earn Visibility Search engine rankings: Use

link to get track back Consistent profile - Zoominfo,

Spoke,Wink LinkedIn Answers: answer

questions to up your street cred Join groups: watch threads,

comment Add LinkedInABox.com widget

to blog, other profiles

3/1/09 Jennifer T. Naylor - Social Media

LinkedIn: Find People, Companies Search on your schools, past workplaces,

associations to grow your network. It’s how many types of people you know: in what

industries/regions do you need more contacts? Need a contact? Search on the company name,

see how are you connected. What companies do ….? Search keywords. New at a company? Search names of your

colleagues and learn about them.

3/1/09 Jennifer T. Naylor - Social Media

LinkedIn: Research Companies

How healthy is the company: find the company page and see employees names. Does it look like people are leaving?

Where are people with your skills working? What do they say about the industry?

Search on your competition: who’s on their team, who are their partners?

3/1/09 Jennifer T. Naylor - Social Media

LinkedIn: Get Help, Expert Advice

Ask your network a question Search for information on Answers: use

LinkedIn to contact those with expertise Post a question to Answers (make sure it’s

not been answered first) Research: find people in your network on in

Answers or Groups to interview

3/1/09 Jennifer T. Naylor - Social Media

LinkedIn Advanced: the Apps (shortlist)

Box.net: Post documents relevant to your profile, like resume, portfolio, etc.

Reading List by Amazon: What your mentors, bosses, competitors reading?

Google Presentations: display relevant presentations from your Google Docs account

SlideShare: Just like Google Presentations.

3/1/09 Jennifer T. Naylor - Social Media

Facebook: your “resume”?

Turn the tables on recruiters Travel photos esp. socially conscious Media: relevant, thoughtful Campus activities: social awareness Sports w/ global appeal: soccer Summary: keep it real, not contrived. Highlight your good mind and social skills

3/1/09 Jennifer T. Naylor - Social Media

Facebook: Use it For a Job Search Groups: make connections,

post a link to your resume, view jobs

Marketplace: free to post jobs, resumes

Ads: advertise yourself, link to online resume.

Friends: status updates keep them on the team.

3/1/09 Jennifer T. Naylor - Social Media

Facebook Ads

3/1/09 Jennifer T. Naylor - Social Media

3/1/09 Jennifer T. Naylor - Social Media

VisualCV / Resume Bucket

Online resume Free Recruiter friendly Resume Bucket is really easy VisualCV for visual material Get unique URL w/ your name

3/1/09 Jennifer T. Naylor - Social Media

Resume Bucket: Easy, fast

3/1/09 Jennifer T. Naylor - Social Media

VisualCV: More, uh, Visual

3/1/09 Jennifer T. Naylor - Social Media

Twitter: Next “Killer Ap”?

Microblogging tool via text messaging Profile: link to online resume/profile Photo / image Find Users: TwitDir, JustTweetIt Recruiters, industry bloggers, influencers Update strategically: content, search terms #jobangels

3/1/09 Jennifer T. Naylor - Social Media

Twitter Screen

3/1/09 Jennifer T. Naylor - Social Media

Twitter

Build relationships: reply, Retweet Visit user blogs and comment Ask questions Specify your job needs once you have

some group traction (Don’t forget to link back to your online

resume or LinkedIn profile)

3/1/09 Jennifer T. Naylor - Social Media

3/1/09 Jennifer T. Naylor - Social Media

Your Online Presence

LinkedIn / Facebook Online resume: Visual CV, ResumeBucket Yourname.com Blog comments link back to profile Surface information w/ Digg, Delicious SEO: everything is spidered by search

engines

3/1/09 Jennifer T. Naylor - Social Media

Here I am … Email: NaylorJT@optonline.net Skype: JenniferNaylor Twitter: JTNaylor Linkedin.com/in/jennifertnaylor Resumebucket.com/jennifertnaylor Delicious.com/jtnaylor YouTube.com/jtnaylor IM: mottspoint at Yahoo! / AIM