social media isn't
Post on 23-Jan-2015
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Social media is… isn't ….
Paul Wilkinsonpwcom.co.uk
Pecha Kucha, Be2camp Brum, August 2009
Social media isn't going to fix your website
Social media isn't something you can dismiss without trying
@solobasssteve Commenting on Twitter without having used it for at least a month is like dismissing German as a ’shit language’ after trying it for a 24 hours.
Social media isn't something you can control or ban
Social media isn't just for the 'youngsters'
Social media isn't about B2B or B2C any more
It used to be… Now it’s…
Top-down
Command and control
B2C
B2B
Bottom-up, side-to-side
Permission-based
B2C2B
B2i2B
one-to-many many-to-many (C2C)
Social media won't stop people saying bad things about you
Social media doesn't work if you're anti-social
Social media isn't just another broadcast opportunity
Social media is about watching and listening as well as talking
Social media isn't about you, you, you
Social media is about people having conversations online
Social media is about opening new channels of communication
Social media isn't going to transform your current employees …
… but social media may attract potential future employees
Social media isn't 9-to-5
Social media isn't predictable
Social media isn't the place to hide behind a ghost-writer
Work
Non-work
Social media is about being yourself
Social media is about making connections
paul.wilkinson@pwcom.co.ukhttp://www.pwcom.co.ukTwitter: @EEPaulTel: 020 8858 1104, mob 07788 445920
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