social media in hr

Social Media in HR

Ayse Kokayshe.kok@gmail.com

Agenda

Social Media Tools Mostly Used in HR Global Examples Suggestions for Your Company Other Technologies Supporting Social Media

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‘Social Recruiting Survey’- 2011

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Source: http://web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf

Which social media tools does your company support for recruitment purposes?

Action Plan: To announce job postings via corporate LinkedIn account

LinkedIn-Corporate Examples/Microsoft

Job Postings

More than 100M users

One job posting shared 11 times on average

LinkedIn- Corporate Examples/Nestle

Action Plan: To enhance LinkedIn account with interactive content such as videos related to employee interviews

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Facebook- Corporate Examples/Ernst & Young

Kaynak:

To include on Corporate HR account:• Video • Discussion Forums• Fans• Survey• Photos• Intern Experiences• Twitter• Corp. Culture Booklet

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Facebook- Corporate Examples/Microsoft

Action Plan: To enhance corporate HR Facebook account with interactive content such as videos related to employee interviews

Twitter-Corporate Examples/HSBC

Action Plan: To open a seperate corporate HR account on Twitter for job postings

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Action Plan: To embed the corporate links to social media accounts on HR Portal

HR Portal- Corporate Examples/Microsoft

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Other Technologies

Action Plan:To show existence on other technologies suc as Second Life, Youtube..etc. for employee brandıng

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Second Life

Kaynak: http://media-cms.bnpparibas.com/file/94/4/sustainable_development_dynamics-05.8944.pdf

Action Plan:To launch a recruiting campaign in virtual worlds

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QR (Quick Response) Code

Action Plan: To add the QR code to the related employment sites; QR codes can be produced for free through the following sites:

https://bitly.com/

http://www.qrhacker.com/ :

http://www.customqrcodes.com/

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Action Plan: • Brainstorming for recruitment

campaigns, contests, games etc• Regular content and video production• Review of 3rd party content, re-psoting

them• Personal content production of social

media team

Blog

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YouTube

Action Plan: To include opinions of newcomers or interviewes with managers in videos

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Mobile Technologies

Source: http://hrmobileapps.com/

Action Plan: To integrate HR applications into mobile devices in the long term

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Mobile Technologies

Source: http://hrmobileapps.com/

Test App- Test Gate for newly trained staffers. Simple, user-friendly questions about a new product, service or procedure

Reference App- Immediate access to training manuals and videos

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Mobile Technologies

Source: http://hrmobileapps.com/

Onboarding App- The entire company manual including all of the company procedures and guidelines while literally walking them through the building. Additional features such as structural maps (highlighting department locations and emergency exits in the building), staff directories, interactive calendars and a new hire blog also included

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Mobile Technologies

Source: http://hrmobileapps.com/

Interview App- Operating in real-time, allowing individuals to make notes and checking each candidate against pre-determined markers during the interview. A recording of the interview can also be taken and shared with other decision makers immediately afterward.

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Mobile Technologies

Source: http://hrmobileapps.com/

Security App- Tracking software and additional security measures to protect data sent between mobile devices no matter where they are used.

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Mobile Technologies

Source: http://hrmobileapps.com/

Sales App- Access the company database directly from their mobile device so that sales can be updated and tracked in real time

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Mobile Technologies

Source: http://hrmobileapps.com/

Benefits- Mobile alerts for employee enrollment, 401K plans linked to real-time stock alerts, mutual funds and tax updates, and changes in benefit carriers and procedures

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Mobile Technologies

Source: http://hrmobileapps.com/

Recruiting- Pre-hire screenings and applicant tracking to optimize each stage of the recruitment process. Tools to respond immediately to job inquiries, quickly identify top talent and stay in touch with candidates 24/7 also included.Calendar of recruiting events, videos, job alerts and openings sent directly to a job hunter's mobile device

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Mobile Technologies

Source: http://hrmobileapps.com/

Engagement App- Tracking and recording employee as a real- time, virtual comment card

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Mobile Technologies

Source: http://hrmobileapps.com/

Interview App- Interview record with one’s creative responses as if it were one’s prospective new employer. A library of common interview questions to build one’s own audio interview also included.

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Social Media University and Community(SMaC U)

Course Levels:101: Principles201: Dell’s Strategy301: Brand Principles401: Platform Specific

So far, 6,000 employees have been trained and received a certificate.

Source: Dell Social Media and Community University.

8 hours in-classroom training for certification

Provided by 2 trainers

• Translated by 15 super users into various languages

Ongoing informal learning via Chatter (“on the job”).

Dell Training Components

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Sample Certificate

Based on specific corporate social media strategy and the role of social media

Ongoing training rather than ome time classroom training

Customized according to the corporate culture

Focused on increasing opportunities and minimizing risks on social media

Sample Social Media Training Program

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Thank You

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