social media dos and don'ts for the job seeker (though it depends)
Post on 15-Apr-2017
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Judy Parisellae: judy.parisella@yahoo.com or gmail.com
linkedin.com/in/judyparisella
Winchester
Library
4/10/17
Social Media For
The Job Seeker
Dos & Don’ts
4/11/2017
2
the “OH HECK YEAHS!”
“What IFs?” …. “Maybes”
And the
“No Freak’n ways!”
… What I
mean to
say is…
▪ Things to do on Social Media as a Job Seeker
o Dos, Don’t, Maybes, Oh Yeahs and No Ways
▪ Reputation Management
▪ Building Your Brand
▪ Online resources
▪ Content creation/sharing suggestions
▪ Why LinkedIn matters so much
▪ Take Aways-ish:
▪ How to ‘Create a Summary’ Guide
▪ 14-Point Checklist to a LINKEDIN PROFILE
▪ 5 ways to make LinkedIn part of your morning routine
▪ JobVite ‘Latest’ Recruiter Nation Survey 4/11/2017
3 Stuff We’ll Cover
4/11/2017
4 Recruiters Use SMS to
Evaluate Candidates
The overwhelming majority (87%) of recruiters find LinkedIn most
effective when vetting candidates during the hiring process —
especially those under 45 (90%)
Source: JobVite 2016 Recruiter Nation Survey
4/11/2017
5 Recruiters Are Social
Stalkers
▪ Almost half of recruiters (47%) view photos of alcohol
consumption negatively on social media — particularly
recruiters over 65 (63%) compared to millennials (37%)
▪ What’s even more appalling? Oversharing (60%)
▪ Recruiters are big sticklers for spelling on social —
72% of recruiters view typos negatively.
Source: JobVite 2016 Recruiter Nation Survey
4/11/2017
6 Don’t Pull a Fast One…
You’ll Be Found Out
When asked what job seekers lie about, three quarters (75%) of
recruiters state that candidates are most likely to inflate their job
experience during the hiring process.
Recruiters are also ‘lied to’ about:
Source: JobVite 2016 Recruiter Nation Survey
4/11/2017
7 YEP! Your Politics Can
Bias a Recruiter
9% of recruiters say
they would have a
reaction toward
candidates’ political
affiliation on social
media —recruiters are
64% more likely to bias
a Donald Trump
supporter vs. a Hillary
Clinton supporter this
year.
Your political messaging in the digital space matters.
Source: JobVite 2016 Recruiter Nation Survey
4/11/2017
8 Good Chance You’ll Be
Vetted by Someone Younger
4/11/2017
9
‘Characteristics of Three Generations’
Source: GA Tech President Dr. Bud Peterson -
The difference among the generations.
Company career websites were considered the most essential item
in recruiters’ budgets this year — and outside agencies were the
least.
Here’s how recruiters ranked their top priorities for investment:
4/11/2017
10 Spending Trends:
Social Recruitment
4/11/2017
11
▪ 90% of large companies use Applicant Tracking
Systems to search for qualified candidates from large
applicant pools.
▪ An ATS helps employers analyze resumes/CVs, yielding
candidates that best match the position and filtering out
those who don't.
▪ JobScan has built an algorithm based on the common
patterns among them.
https://www.jobscan.co/
4/11/2017
12 JobScan.co Plans
4/11/2017
CLICK HERE TO VIEW VIDEO: https://www.youtube.com/watch?v=odoYOuvwjDE
13 World of Mouth…
▪ Get your complete profile out there*
▪ Do not scatter your presence everywhere
▪ Review your personal information
▪ Showcase your work
▪ Get maximum information about hiring managers
▪ Google yourself*
▪ Get people to know you are searching*
▪ Clean up everything before you start
▪ Use posts and tweets to show your passion
▪ Show that ‘You Get’ and know how to use social
media4/11/2017
14 ‘Stuff’ You Can Do
▪ Check your grammar
▪ Common connections may help
▪ Seek job experts
▪ Follow up on trends*
▪ Project professionalism
▪ Follow up with any relevant contacts
▪ Keep up your search daily
▪ Create/Share Content*
4/11/2017
15 More ‘Stuff’ You Can do
4/11/2017
16 Get your complete profile
out there
Maintain ALL STAR Status
4/11/2017
17
“Users with ‘All-Star’ profile strength are 40 times more likely to receive
opportunities through LinkedIn.”
▪ Robust ‘keyword rich’ headline
▪ A current position with description
▪ Two more positions
▪ Education
▪ At least 5 skills
▪ Include Media
▪ Profile photo
▪ At least 50 connections
▪ Keyword rich summary
4/11/2017
18 Profile Strength–MATTERS
4/11/2017
Beginner
Intermediate
Expert
All Star
4/11/2017
19 LinkedIn is a Conversion
Machine
LinkedIn Best Social Network for Lead Generation
2.74%In a recent study of over
5,000 businesses, HubSpot
found that traffic from
LinkedIn generated the
highest visitor-to-lead
conversion rate.
• LinkedIn at 2.74%
• Twitter .69%
• Facebook .77%
4/11/2017
20 What Does the Web Say
About You?
4/11/2017
21 Get Friends & Family In On
Your Search
4/11/2017
22 Export LinkedIn Contact
Information
https://www.linkedin.com/psettings/member-data
4/11/2017
23 Follow Up on Trends
Reading up about a particular industry and following up on
trends will not only give you insights about the companies
you wish to apply to, it’ll help in interviews and group
discussions.
The OWL can assist
4/11/2017
24 Follow Up on Trendshttps://hootsuite.com/
3rd party social media scheduler and
conversation monitor – FREE VERSION
4/11/2017
25 Create or Find Relevant
SHARABLE
FIND Worthy Content• Google Alert – www.google.com/alert
• Join industry websites
• Signup for SmartBriefs (Industry News) –
http://www.smartbrief.com/
• YouTube
• Monitor Hash Tags on Twitter or via HooteSuite
• Industry Sites
• Content from OTHER Thought Leaders
• CREATE your own content and POST on a status
UPDATE or BLOG post
4/11/2017
26
Spotlights a
BRAND!
Is YOU,
the BRANDReferral
Worth?
4/11/2017
27
Would People
Want to do
Business with
or Hire YOUR
online
BRAND?4/11/2017
28
Better yet…Would you want
to do business
with or Hire
YOUR,
online BRAND?4/11/2017
29
4/11/2017
30 USE
‘Your Words’
4/11/2017
31 Finding the Right
KEYWORD(S)
Find the KEYWORDS used by THOSE
searching:• Use LinkedIn’s job search for an assist – pay
close attention to the DESCRIPTION and
RESPONSIBILITIES
• Create a WORD CLOUD
to determine the
KEYWORDS used
• Do a COMPARISON of
other LinkedIn profiles
4/11/2017
32Wordle.net
4/11/2017
33
FOCUS on NAME and Professional HEADLINE First
Search Algorithm’s Differ From
One Searcher to the Next
4/11/2017
34 Tell Your Story in a Profile
Header Image
Add visual interest. Create, find or buy an image that
speaks to what it is you do PROFESSIONALLY.
Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.
Note attributions and licensing restrictions.
4/11/2017
35
Be impactful!
Summary – Above the Fold
4/11/2017
36Write a SUMMARY with
Impact
A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
4/11/2017
37
Building the
Network… a
Referral Engine
4/11/2017
38
No matter your idea of networking…
4/11/2017
39 Networking is Networking
Start networking before you need itNetworking when you have no ulterior motive, you can begin to build
relationships and a reputation for being generous rather than self-serving.
Have a planSince every person has value, it’s essential that you know what yours is. Map
out what you want to talk about, particularly how you may be able to help other
people, either now or in the future.
Forget your personal agendaGenerosity is an attractive quality and it’s something
special that people will remember about you.
Never dismiss anyone as unimportantMake it your mission to discover the value in each person you talk to.
Connect the dots. Make it a point to connect people you feel have something of
genuine value to each other.
4/11/2017
40
Figure out how you can be usefulBefore any conversation comes to a close, be sure to ask, “How can I help
you?” OR “If you need anything, please reach out to me or connect via
LinkedIn” and present your business card.
Follow up and follow throughIf you told someone you’d get in touch with them, do it and reaffirm your
intent to assist in any way you can. If you promised to introduce someone
to a person you know, take the time to do it. Little things mean a lot to
people and just one introduction can end up changing someone’s life for
the better.
Believe in the power of networkingWhen you believe that the true value of networking lies in helping others
and you do your part, you’ll soon discover magic happening all around you.
Networking is Networking
Source: Forbes.com
4/11/2017
41
USE the "FORD" technique:Family
Occupation
Recreation
Dreams
Ask a person about any one of these and you're bound
to start a conversation. REMEMBER to only use a
sentence or two of your own experiences to show that
you're listening and have insight and continue letting
them talk.
Initiate a Conversation
4/11/2017
42
Now Build Your
Referral
Network
4/11/2017
43 Referral Network Strategies
▪ Respond to the InBox
▪ Work ‘Who’s Viewed’ your profile
▪ Nurture your network
▪ Check out ‘Who You May Know’
▪ Review your ‘Alumni List’
▪ Don’t be an ASK-HOLE – Reciprocate
4/11/2017
44 Who’s Viewed You
Stalk ‘em back
Check Out Who You May
Know
4/11/2017
46 Reciprocate
4/11/2017
47
Judy Parisellae: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
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