social media dos and don'ts for the job seeker (though it depends)

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Page 1: Social Media Dos and Don'ts for the Job Seeker (though it depends)

Judy Parisellae: [email protected] or gmail.com

linkedin.com/in/judyparisella

Winchester

Library

4/10/17

Social Media For

The Job Seeker

Dos & Don’ts

Page 2: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

2

the “OH HECK YEAHS!”

“What IFs?” …. “Maybes”

And the

“No Freak’n ways!”

… What I

mean to

say is…

Page 3: Social Media Dos and Don'ts for the Job Seeker (though it depends)

▪ Things to do on Social Media as a Job Seeker

o Dos, Don’t, Maybes, Oh Yeahs and No Ways

▪ Reputation Management

▪ Building Your Brand

▪ Online resources

▪ Content creation/sharing suggestions

▪ Why LinkedIn matters so much

▪ Take Aways-ish:

▪ How to ‘Create a Summary’ Guide

▪ 14-Point Checklist to a LINKEDIN PROFILE

▪ 5 ways to make LinkedIn part of your morning routine

▪ JobVite ‘Latest’ Recruiter Nation Survey 4/11/2017

3 Stuff We’ll Cover

Page 4: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

4 Recruiters Use SMS to

Evaluate Candidates

The overwhelming majority (87%) of recruiters find LinkedIn most

effective when vetting candidates during the hiring process —

especially those under 45 (90%)

Source: JobVite 2016 Recruiter Nation Survey

Page 5: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

5 Recruiters Are Social

Stalkers

▪ Almost half of recruiters (47%) view photos of alcohol

consumption negatively on social media — particularly

recruiters over 65 (63%) compared to millennials (37%)

▪ What’s even more appalling? Oversharing (60%)

▪ Recruiters are big sticklers for spelling on social —

72% of recruiters view typos negatively.

Source: JobVite 2016 Recruiter Nation Survey

Page 6: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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6 Don’t Pull a Fast One…

You’ll Be Found Out

When asked what job seekers lie about, three quarters (75%) of

recruiters state that candidates are most likely to inflate their job

experience during the hiring process.

Recruiters are also ‘lied to’ about:

Source: JobVite 2016 Recruiter Nation Survey

Page 7: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

7 YEP! Your Politics Can

Bias a Recruiter

9% of recruiters say

they would have a

reaction toward

candidates’ political

affiliation on social

media —recruiters are

64% more likely to bias

a Donald Trump

supporter vs. a Hillary

Clinton supporter this

year.

Your political messaging in the digital space matters.

Source: JobVite 2016 Recruiter Nation Survey

Page 8: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

8 Good Chance You’ll Be

Vetted by Someone Younger

Page 9: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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9

‘Characteristics of Three Generations’

Source: GA Tech President Dr. Bud Peterson -

The difference among the generations.

Page 10: Social Media Dos and Don'ts for the Job Seeker (though it depends)

Company career websites were considered the most essential item

in recruiters’ budgets this year — and outside agencies were the

least.

Here’s how recruiters ranked their top priorities for investment:

4/11/2017

10 Spending Trends:

Social Recruitment

Page 11: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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▪ 90% of large companies use Applicant Tracking

Systems to search for qualified candidates from large

applicant pools.

▪ An ATS helps employers analyze resumes/CVs, yielding

candidates that best match the position and filtering out

those who don't.

▪ JobScan has built an algorithm based on the common

patterns among them.

https://www.jobscan.co/

Page 12: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

12 JobScan.co Plans

Page 13: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

CLICK HERE TO VIEW VIDEO: https://www.youtube.com/watch?v=odoYOuvwjDE

13 World of Mouth…

Page 14: Social Media Dos and Don'ts for the Job Seeker (though it depends)

▪ Get your complete profile out there*

▪ Do not scatter your presence everywhere

▪ Review your personal information

▪ Showcase your work

▪ Get maximum information about hiring managers

▪ Google yourself*

▪ Get people to know you are searching*

▪ Clean up everything before you start

▪ Use posts and tweets to show your passion

▪ Show that ‘You Get’ and know how to use social

media4/11/2017

14 ‘Stuff’ You Can Do

Page 15: Social Media Dos and Don'ts for the Job Seeker (though it depends)

▪ Check your grammar

▪ Common connections may help

▪ Seek job experts

▪ Follow up on trends*

▪ Project professionalism

▪ Follow up with any relevant contacts

▪ Keep up your search daily

▪ Create/Share Content*

4/11/2017

15 More ‘Stuff’ You Can do

Page 16: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

16 Get your complete profile

out there

Maintain ALL STAR Status

Page 17: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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17

Page 18: Social Media Dos and Don'ts for the Job Seeker (though it depends)

“Users with ‘All-Star’ profile strength are 40 times more likely to receive

opportunities through LinkedIn.”

▪ Robust ‘keyword rich’ headline

▪ A current position with description

▪ Two more positions

▪ Education

▪ At least 5 skills

▪ Include Media

▪ Profile photo

▪ At least 50 connections

▪ Keyword rich summary

4/11/2017

18 Profile Strength–MATTERS

4/11/2017

Beginner

Intermediate

Expert

All Star

Page 19: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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19 LinkedIn is a Conversion

Machine

LinkedIn Best Social Network for Lead Generation

2.74%In a recent study of over

5,000 businesses, HubSpot

found that traffic from

LinkedIn generated the

highest visitor-to-lead

conversion rate.

• LinkedIn at 2.74%

• Twitter .69%

• Facebook .77%

Page 20: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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20 What Does the Web Say

About You?

Page 21: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

21 Get Friends & Family In On

Your Search

Page 22: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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22 Export LinkedIn Contact

Information

https://www.linkedin.com/psettings/member-data

Page 23: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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23 Follow Up on Trends

Reading up about a particular industry and following up on

trends will not only give you insights about the companies

you wish to apply to, it’ll help in interviews and group

discussions.

The OWL can assist

Page 24: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

24 Follow Up on Trendshttps://hootsuite.com/

3rd party social media scheduler and

conversation monitor – FREE VERSION

Page 25: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

25 Create or Find Relevant

SHARABLE

FIND Worthy Content• Google Alert – www.google.com/alert

• Join industry websites

• Signup for SmartBriefs (Industry News) –

http://www.smartbrief.com/

• YouTube

• Monitor Hash Tags on Twitter or via HooteSuite

• Industry Sites

• Content from OTHER Thought Leaders

• CREATE your own content and POST on a status

UPDATE or BLOG post

Page 26: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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26

LinkedIn

Spotlights a

BRAND!

Page 27: Social Media Dos and Don'ts for the Job Seeker (though it depends)

Is YOU,

the BRANDReferral

Worth?

4/11/2017

27

Page 28: Social Media Dos and Don'ts for the Job Seeker (though it depends)

Would People

Want to do

Business with

or Hire YOUR

online

BRAND?4/11/2017

28

Page 29: Social Media Dos and Don'ts for the Job Seeker (though it depends)

Better yet…Would you want

to do business

with or Hire

YOUR,

online BRAND?4/11/2017

29

Page 30: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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30 USE

‘Your Words’

Page 31: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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31 Finding the Right

KEYWORD(S)

Find the KEYWORDS used by THOSE

searching:• Use LinkedIn’s job search for an assist – pay

close attention to the DESCRIPTION and

RESPONSIBILITIES

• Create a WORD CLOUD

to determine the

KEYWORDS used

• Do a COMPARISON of

other LinkedIn profiles

Page 32: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

32Wordle.net

Page 33: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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33

FOCUS on NAME and Professional HEADLINE First

Search Algorithm’s Differ From

One Searcher to the Next

Page 34: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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34 Tell Your Story in a Profile

Header Image

Add visual interest. Create, find or buy an image that

speaks to what it is you do PROFESSIONALLY.

Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.

Note attributions and licensing restrictions.

Page 35: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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35

Be impactful!

Summary – Above the Fold

Page 36: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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36Write a SUMMARY with

Impact

A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?

Why are you the answer to an employer/prospect/patron’s problem? This is

not a job description…

It is a brand statement --and the brand is YOU!

Page 37: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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Building the

Network… a

Referral Engine

Page 38: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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No matter your idea of networking…

Page 39: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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39 Networking is Networking

Start networking before you need itNetworking when you have no ulterior motive, you can begin to build

relationships and a reputation for being generous rather than self-serving.

Have a planSince every person has value, it’s essential that you know what yours is. Map

out what you want to talk about, particularly how you may be able to help other

people, either now or in the future.

Forget your personal agendaGenerosity is an attractive quality and it’s something

special that people will remember about you.

Never dismiss anyone as unimportantMake it your mission to discover the value in each person you talk to.

Connect the dots. Make it a point to connect people you feel have something of

genuine value to each other.

Page 40: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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Figure out how you can be usefulBefore any conversation comes to a close, be sure to ask, “How can I help

you?” OR “If you need anything, please reach out to me or connect via

LinkedIn” and present your business card.

Follow up and follow throughIf you told someone you’d get in touch with them, do it and reaffirm your

intent to assist in any way you can. If you promised to introduce someone

to a person you know, take the time to do it. Little things mean a lot to

people and just one introduction can end up changing someone’s life for

the better.

Believe in the power of networkingWhen you believe that the true value of networking lies in helping others

and you do your part, you’ll soon discover magic happening all around you.

Networking is Networking

Source: Forbes.com

Page 41: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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41

USE the "FORD" technique:Family

Occupation

Recreation

Dreams

Ask a person about any one of these and you're bound

to start a conversation. REMEMBER to only use a

sentence or two of your own experiences to show that

you're listening and have insight and continue letting

them talk.

Initiate a Conversation

Page 42: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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42

Now Build Your

Referral

Network

Page 43: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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43 Referral Network Strategies

▪ Respond to the InBox

▪ Work ‘Who’s Viewed’ your profile

▪ Nurture your network

▪ Check out ‘Who You May Know’

▪ Review your ‘Alumni List’

▪ Don’t be an ASK-HOLE – Reciprocate

Page 44: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

44 Who’s Viewed You

Stalk ‘em back

Page 45: Social Media Dos and Don'ts for the Job Seeker (though it depends)

Check Out Who You May

Know

Page 46: Social Media Dos and Don'ts for the Job Seeker (though it depends)

4/11/2017

46 Reciprocate

Page 47: Social Media Dos and Don'ts for the Job Seeker (though it depends)

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47

Judy Parisellae: [email protected]

http://www.linkedin.com/in/judyparisella