social media case study: #awesomestuffwedo by gozoop

Breaking the News Through Twitter. After all, we love Social Media!

#AwesomeStuffWeDoHow a #tag that was more for employees went on to trend in Mumbai on a weekend!!!

How it all started?

Gozoop Decided to havealternate Saturdays off

Then came the Big Question –How do we give it away?

Since Saturday Off was something that people at Gozoop wanted since a long time, we thought let’s make people curious and

excite them before giving away the BIG news!

We Decided to –Use Facebook

And Twitter

#AwesomeStuffWeDo

And Then the Madness Begun

What exactly happened?

Others Who Tweeted

Total number of posts on the #tag

900+

Tweets @mentioning Gozoop

Original Tweets

432+

132 375

Retweets

Total reach

702,211

Timeline deliveries

2,339,981

Source: http://hashtagbattle.com

And then, it happened!

It was trending till Sunday

Top Tweeps

The madness elevated with

mouth watering Amras For all!

And….And….

Takeaways

‘Twitter to unlock news’ turned out to be a crazy idea.People were all charged up which translated to be a

perfect way to end the week.We also realized a lot things that our guys cherish

while working. *the best part* :pWe never started the #tag to trend, initially the target

was 300 tweets which we then pushed to 500. Overall a fun filled Saturday trending

#AwesomeStuffWeDo

Thank You Keep Tweeting!