social media case study: #awesomestuffwedo by gozoop

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Breaking the News Through Twitter. After all, we love Social Media! #AwesomeStuffWeDo How a #tag that was more for employees went on to trend in Mumbai on a weekend!!!

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Since Saturday Off was something that people at Gozoop wanted since a long time, they thought to make people curious and excite them before giving away the BIG news!

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Page 1: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Breaking the News Through Twitter. After all, we love Social Media!

#AwesomeStuffWeDoHow a #tag that was more for employees went on to trend in Mumbai on a weekend!!!

Page 2: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

How it all started?

Gozoop Decided to havealternate Saturdays off

Page 3: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Then came the Big Question –How do we give it away?

Since Saturday Off was something that people at Gozoop wanted since a long time, we thought let’s make people curious and

excite them before giving away the BIG news!

Page 4: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

We Decided to –Use Facebook

Page 5: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

And Twitter

#AwesomeStuffWeDo

Page 6: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

And Then the Madness Begun

Page 7: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

What exactly happened?

Page 8: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Others Who Tweeted

Page 9: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Total number of posts on the #tag

900+

Tweets @mentioning Gozoop

Original Tweets

432+

132 375

Retweets

Total reach

702,211

Timeline deliveries

2,339,981

Page 10: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Source: http://hashtagbattle.com

Page 11: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

And then, it happened!

It was trending till Sunday

Page 12: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Top Tweeps

Page 13: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

The madness elevated with

mouth watering Amras For all!

And….And….

Page 14: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Takeaways

‘Twitter to unlock news’ turned out to be a crazy idea.People were all charged up which translated to be a

perfect way to end the week.We also realized a lot things that our guys cherish

while working. *the best part* :pWe never started the #tag to trend, initially the target

was 300 tweets which we then pushed to 500. Overall a fun filled Saturday trending

#AwesomeStuffWeDo

Page 15: Social Media Case Study: #AwesomeStuffWeDo by GoZoop

Thank You Keep Tweeting!