social media analytics consulting

A social Web research consultancy

Observed Media is a research firm that helps clients gain insights from the social Web.

A world of social media to monitor, analyze and interpret

You don’t want to miss the conversations

Every day, more tools arrive to help mine the social Web

Tools only get you part of the way there

In the end, it’s not about software – it’s about insights

That’s where Observed Media comes in

Who We Are

Market Research Market sizing for new productsStrategic studies for the web

New business developmentNew product strategySuccessful Web startups

Carla Sarett, Ph.D. David H. Page

Clients we have worked with

America Online ExxonMobil The New York Times Condé Nast Publishing iVillage Babycenter CDNOW American Express Dow Jones National Geographic Channel

Court TV Children’s Television Workshop Discovery Networks DDB Needham Ladies Professional Golf

Association Reuters Time Inc. TV Guide Time Warner Cable Ziff Davis Media

A customized approach

We help you define issues that matter and make sure the search filters capture them

We find the right listening posts (or add to your current set)

We identify the right tools for your listening program (or refine your current set)

How visible is your brand?

What’s tone of the comments?

What’s the direction and pace of the conversation?

What issues are bubbling up?

Get behind the conversations’ meaning

Identify emerging trends and unmet needs

Understand what’s coming next

We can work with you in a variety of ways

• New to Social Media?...we can set up a listening program and you can run it.

.... or, outsource the process to us and get the full benefit of our reports.

• Not satisfied with your current listening program?...we’ll fine-tune your toolkit and you can run it with our guidance.

Contact Information

David H. Pagedpage@observedmedia.com

212-424-6875