social media analytics consulting
DESCRIPTION
Picking the right monitoring tool is key. Observed Media advises on the right tool kit, where to listen and where the opportunities are for brands.TRANSCRIPT
A social Web research consultancy
Observed Media is a research firm that helps clients gain insights from the social Web.
A world of social media to monitor, analyze and interpret
You don’t want to miss the conversations
Every day, more tools arrive to help mine the social Web
Tools only get you part of the way there
In the end, it’s not about software – it’s about insights
That’s where Observed Media comes in
Who We Are
Market Research Market sizing for new productsStrategic studies for the web
New business developmentNew product strategySuccessful Web startups
Carla Sarett, Ph.D. David H. Page
Clients we have worked with
America Online ExxonMobil The New York Times Condé Nast Publishing iVillage Babycenter CDNOW American Express Dow Jones National Geographic Channel
Court TV Children’s Television Workshop Discovery Networks DDB Needham Ladies Professional Golf
Association Reuters Time Inc. TV Guide Time Warner Cable Ziff Davis Media
A customized approach
We help you define issues that matter and make sure the search filters capture them
We find the right listening posts (or add to your current set)
We identify the right tools for your listening program (or refine your current set)
How visible is your brand?
What’s tone of the comments?
What’s the direction and pace of the conversation?
What issues are bubbling up?
Get behind the conversations’ meaning
Identify emerging trends and unmet needs
Understand what’s coming next
We can work with you in a variety of ways
• New to Social Media?...we can set up a listening program and you can run it.
.... or, outsource the process to us and get the full benefit of our reports.
• Not satisfied with your current listening program?...we’ll fine-tune your toolkit and you can run it with our guidance.
