social media advertising for businesses
Post on 29-Nov-2014
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SOCIAL MEDIA ADVERTISING
FOR BUSINESSES
WHY ADVERTISING ON SOCIAL MEDIA IS A GOOD IDEA
Consumers have become immune to traditional advertising
Audience targeting means you reach only your specific target market
You get to connect with consumers who are actually interested in you
Cost-per-click means you only pay for what you get and can afford
Your competitors are probably already doing it
SHOULD YOU BE DOING TRADITIONAL OR ORGANIC ADS?
Traditional social media ads appear along the right side of the screen
Many consumers are annoyed by traditional social media ads
Many consumers have begun to ignore traditional social media ads
Many consumers feel that traditional social media ads can’t be trusted
Organic social media ads appear in the newsfeed and blend in with content
Consumers can like, comment on and share an organic social media ad
WHICH PLATFORM IS BEST FOR YOUR BUSINESS?
FACEBOOK Middle aged, mostly women, focus on family, personal life
TWITTER Young, urban, focus on finding news, information and discussion
LINKEDIN Older men, higher income, educated, best for business to business
SETTING UP YOUR FACEBOOK CAMPAIGN
SETTING UP YOUR TWITTER CAMPAIGN
SETTING UP YOUR LINKEDIN CAMPAIGN
HOW TO MAKE YOUR SOCIAL MEDIA CAMPAIGN REALLY, REALLY GOOD
The smaller and more specific the target group, the better
Put the focus on providing great content
Use a large, high quality image that fills the entire space
Copy should include a hook and a call to action
THANK YOU!
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