social media 101 engagement

© 2012 Dorien Morin-van Dam

Social Media 101

Hands On Networking“Engagement”

© 2012 Dorien Morin-van Dam

Social Media

Engagement

© 2012 Dorien Morin-van Dam

“Just like you wouldn’t ask somebody to marry you on

the first date, social media allows potential clients & customers to get to

know you better.”

© 2012 Dorien Morin-van Dam

Five Stages

ConnectingFirst ImpressionsBuilding TrustDeeper Relationship Commitment!

© 2012 Dorien Morin-van Dam

Or, in #SM terms…

ConnectConverseCollectCurateCreateConvert

© 2012 Dorien Morin-van Dam

Connecting

Initial Contact

© 2012 Dorien Morin-van Dam

Current Friends

On Facebook: Invite your friends to like your Page.

On Twitter: Connect with others in your industry or use the ‘find friends button’

On Pinterest: ‘Find Friends’ through FB or Twitter

On LinkedIn: Connect with those you know via email.

© 2012 Dorien Morin-van Dam

Local

Connect with everyone at networking events -> use business cards to find them on social media.

Connect with your business associates and ‘like’ their FB Page.

Connect with your local customers and ask them to ‘Fan You’ on Facebook.

Connect with local businesses and set up a reciprocal ‘like’ for your pages and shout-outs.

© 2012 Dorien Morin-van Dam

IndustrySearch for Social Media leaders in your

industry -> start retweeting their content.

Search for online engagement in your industry and join the conversations already in place. Become the authority in your niche!

Search for blogs in your industry and leave comments. That’s alink back to your own website!

© 2012 Dorien Morin-van Dam

KeyWordsUse your keywords to find others

talking about the same keywords. Curate that content.

Use your keywords to find people and businesses to follow. Follow and start a conversation.

Use keywords to find articles about your industry and share those with your audience!

© 2012 Dorien Morin-van Dam

Referrals

Ask for the likes.

Ask for the follow.

Ask your current audience to connect on your other platforms, too

GIVE likes, comments and shares!

© 2012 Dorien Morin-van Dam

Show & Tell

Facebook Search

Twitter Search

© 2012 Dorien Morin-van Dam

Initial Contact

First ‘Date’

© 2012 Dorien Morin-van Dam

What to Wear

SmilePositive EnergyBusiness Branding

© 2012 Dorien Morin-van Dam

What to Say

Positive CommentsComplimentsWhy You Wanted To Meet!

© 2012 Dorien Morin-van Dam

What to Do

Introduce YourselfAsk About Their BusinessTell The World You Met

© 2012 Dorien Morin-van Dam

What to Bring

Social GraceListening EarsSocial Media Etiquette

© 2012 Dorien Morin-van Dam

The Morning After

Follow Up

Interact on their Social Media profiles

Tell a friend!

© 2012 Dorien Morin-van Dam

Show & Tell

Tagging in Facebook

Mentioning on Twitter

#hashtag on Twitter

© 2012 Dorien Morin-van Dam

Building Trust

Give!

© 2012 Dorien Morin-van Dam

Share, RT, RePin, Repost

Your Social Media hub is

CONTENT

When you share something that someone else has created, that is a

very powerful connection.

© 2012 Dorien Morin-van Dam

Like

Put Facebook Pages you’ve liked on an INTEREST lISTso you can easily find them and interact.

‘Like’ comments, posts, images etc. Go down your newsfeed and just ‘like’ twice a day!

© 2012 Dorien Morin-van Dam

Comment

Be part of conversations, both as you (personal profile) as well as your Facebook Page.

Leave intelligent comments. As a business avoid politics, religion and sexual posts.

© 2012 Dorien Morin-van Dam

Provide InformationOn your own social media sites, provide

information. With EACH POST, post a CALL TO ACTION.

Respond to each comment with another comment. Follow up and go to their page and leave them a comment, too.

Tell your story and how your business came to be!

© 2012 Dorien Morin-van Dam

Be A ResourceBe available for questions.

Answer questions in a timely fashion.

Never brush off questions as silly or meaningless.

Post phoned in questions on your social media sites with the answer! Chances are someone else has the same question!

© 2012 Dorien Morin-van Dam

Show & Tell

Commenting

Questions

Interest Lists

© 2012 Dorien Morin-van Dam

Deeper Relationship

Continuity

© 2012 Dorien Morin-van Dam

Be Consistent

Post daily!

Post daily!

Post daily!

© 2012 Dorien Morin-van Dam

Be Helpful

Answer questions.

Offer help.

Give daily/weekly tips.

Give away stuff.

Be nice & kind.

© 2012 Dorien Morin-van Dam

Add Value

Create your own content!eBooks, How-To guides, videos

Offer value to all your current customers and clients as well as those just getting to know you.

Post videos. How-To’s are great!

© 2012 Dorien Morin-van Dam

Build Trust

Do as you say!

Follow through.

Speak highly of all your connections.

© 2012 Dorien Morin-van Dam

Show & Tell

PicMonkey for Images

Blog & eBooks

S(t)weet Tips & Pin Point(s)

© 2012 Dorien Morin-van Dam

Commitment!

Make them part of your client/customer base!

© 2012 Dorien Morin-van Dam

Offer Promotions

Now that your audience knows you and trusts you, offer promotions.

Ask them to sign up for your email list and send them a weekly newsletter.

Post FB only offers and ask your audience to share!

© 2012 Dorien Morin-van Dam

Sales

How do you close the ‘social media’ sale?

In person!

It’s usually done via Skype or phone, or if at all possible, in person!

© 2012 Dorien Morin-van Dam

Show & Tell

MailChimp

3rd party app on Facebook:RaffleCopter, WooBox, WildFire App

Skype

© 2012 Dorien Morin-van Dam

Listening

is as important as talking!

© 2012 Dorien Morin-van Dam

“Engaging”

It’s a journey, enjoy it!