social media 101 - an introduction to social media

Social Media 101 Lisa Myers CEO, Verve Search

@LisaDMyers

#EBAfeb

About Lisa Myers• 12 years experience in Marketing, 7 in Search & Social

• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)

• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing

• Heavily involved in the global Search Community, founder ofSEO-chicks.com and co-founder of European search blog StateofSearch

Awards• “Search Personality of the Year” UK Search Awards 2011 + “Best

SEO Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30”

BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)

The Social Media Revolution

@LisaDMyers

http://www.youtube.com/watch?v=ZQzsQkMFgHE

#EBAfeb

500 BILLIONminutes spent on facebook per month.

facebook

3rd most populated country

>500 million active users

- of which 50% log on every day!- over 60 million status updates every

day

75 million accounts(of which15 million active)

65 million tweets per day

What is Social Media?

Is it ?

NO..

So, smartarse.....

what is it then?

It’s YOU!

It’s what WE DO... with the technology like facebook, twitter....

Holding a hammer doesn’t build a house…

“Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.”Mike Volpe, VP Marketing, HubSpot

Social Media has in fact been around for thousands of years…

Jesus had 12 followers….

……………….Then 1 “unfollowed” him

So...how do you use Social Media for business?

#1 Focus on People not Technology#2 Listen#3 Build Relationships#4 Create Content#5 Be Ready#6 Measure & Analyse

The “Rules”

@LisaDMyers

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1. Focus on People Not the Technology

Building social media strategies around what motivates your audience is the key, not the platform technology. No matter how impressive the technology is.

2. Listen first, then talk

Learn about your audience first. Add value, don't just broadcast.

3. Relationships Not Campaigns

Build long term relationships and conversations, it's not just a "one time" campaign.

4. Create All Kinds of Content

Create content that inspires and evokes engagments.: a blogpost, a question, a picture, it can take many forms..

5. Be Ready

Be ready. You never know when the engagement will turn into a social tide wave.

6. Analyse

Measure & analyse the activity and how people engage

Who’s your target audience?

Age, gender, location?

• Branding/Awareness

• Traffic generation

• Link generation

• Conversions

What is Your Objective?

ALL?

@LisaDMyers

#EBAfeb

Social Media Elements

Social Media

Content OutreachSocial

Networking

Link baiting

Viral

BloggingORM and Monitorin

g

Site Seeding

blogging

{ your social home on the web }

Blogging – the opportunity

• Give your product/services a personable voice

• Develop a positive online reputation

• Expansion of content, reaching a wider

audience

BUT

It’s not as easy as setting up and go...

@LisaDMyers

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Before you start

• What is going to be the main topics of the blog (categories)

• Who is going to be blogging (source appropriate bloggers)

• Who is going to be managing the blog?

@LisaDMyers

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Tips

• Find the right blogger(s)• Use Wordpress (ideally hosted)• Use social plugins to make it

easier to SPREAD the content

@LisaDMyers

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outreach{ getting your content out on the web }

Give something back

Have something to trade, why they should

publish your content..- Content (must be relevant!)- Discount/competition- Breaking news- Free “something”

@LisaDMyers

#EBAsocialmedia

Give-aways & Competitions

Best Practise & White Papers

viral{ usually larger campaigns that appeal toa broader audience }

Simples....just spend lots of money....

Doesn’t need to be a BIGexpensive campaign to be effective...

BUTyou need great creative/idea

+solid execution

don’tjust sit and wait for it to be discovered

SPREAD the word...

this is when you should be using:

Infographics

PS: When doing social marketing,

particularviral, don’t forget SEO, harness thosepotential links!

social networking

{ where friends meet tweeps }

When you want to get to know yourneighbour, do you start by shouting?

Rules of Twitter

• Listen!

• Don’t over think it, be personable. • Share information, links.

• Use #hastags to organise and search • Twitterlists are useful if you are

following hundreds. Also to discover new people.

@LisaDMyers

#EBAsocialmedia

Use lists to organise the people you follow.

Tweetdeck

example{ using twitter to influence

MONITOR your Social Media

Social Mention

Must Have Social Media Tools

www.tweetdeck.comhttp://hootsuite.com/www.socialmention.comhttp://www.hashtags.org/http://bufferapp.com/http://klout.com/ http://tweetmeme.com

@LisaDMyers

Thank You!

Email: lisa@vervesearch.comWeb: www.vervesearch.com