social circles 011809

The Rule of Social Circles

Who is This Guy?

Adam BroitmanDirector Of Strategy and Ringleader @crayon

adam@crayonville.comTwitter: @adambroitmanBlog: http://amediacirc.us

crayon is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation

InfinitySimplicity

Equality

Unity

Connection Balance

Fundamental Perfection

Determine Your Path, Then Start Walking

Prepare Yourself For Combat

Start With The Fundamentals

Who Is Driving?

A serious case of tactical confusion

Does Not Follow The Rule of Social Circles

Finite

Unbalanced/ Unequal

Disconnected

If You Are Not Going To

Connect, What is the Point?

Does Not Follow The Rule of Social Circles

Motrin Did Not Feel “Our” Pain

Disconnected No Unified

Dear Loyal Customers,

It is with much regret that we have done something that we are ashamed of; we did not listen to you, our most valuable asset.

Please accept our apology…(continued)

Marketers Claim To Know This Already

Connection

How On Earth Does This Happen?

Fundamental Change Is a Process

Easiest

Most Difficult

Aligning your team with your goals is vital

If you are employing Twitter in your

communications strategy…

…your entire team, including all agency

staff; should be required to use Twitter

There Are No Stupid Questions

Don’t Be Afraid Of Commitment

Why Social Circles Are Important

Social Circles Create Value

Create Your Own Social Circles

Social Circles Generate Conversation

Conversations Create Demand

Demand Generation Through Conversation

Social Circles Inspire

Social Circles Create Loyalty

You Are Planning To Spend In 2009; You Better Practice Social

Circleso

InfinitySimplicity

Equality

Unity

Connection Balance

Thank You

adam@crayonville.com@adambroitman