ties that bind - the anatomy of social circles and the need for positive interactions - toluna
TRANSCRIPT
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by
3
2.5 Billion
9,600
1,225
SUPER URBANISM
ALL IN THE LAST 30 TO 40 YEARS
THE BUILDING OF HOPES AND
DREAMS
PLACES OF DOUBTS, FEARS,
LONELINESS, PRESSURE AND
STRESS
4
INTRA ASIAN NOMADISM
GENDER IMBALANCES
LABOR MIGRATION
DRIVE TOWARDS STRUCTURAL
AND ECONOMIC INTEGRATION
111:100
16%/3%
140,479
2 Years
Project Spec & Methodology
Countries Involve: Malaysia, Thailand, Vietnam, Indonesia
Sample Definition: Males & Females aged 18-35 years old, with good spread
across major cities & other cities within the country.
Methodology: Online (Toluna script & host the survey as well as provide samples)
Sample size: N=500 for each country
Quotas: Males VS Female/18-24 years old VS 25-29 years old VS 30-35 years
old/Major Cities VS Other cities
Key Areas To Discover: How shifting societies & changing lifestyles in South East
Asia Countries are affecting Family, Relationships/Marriage, Friendship etc.
12
IN TIMES OF CHANGE,
PEOPLE NEED TO FEEL
CONNECTED AND LIKE
THEY BELONG MORE
THAN EVER
74%
72%
82%
60%
BUT ACROSS SOUTHEAST ASIA,
WHY ARE FRIENDSHIPS SO
IMPORTANT?
HOW ARE PEOPLE GOING
ABOUT CREATING AND
MAINTAINING THEM?
WHAT ARE DIFFERENT
POPULATIONS’ CORE
MOTIVATIONS WHEN CREATING
FRIENDSHIPS?
AND WHAT TENSIONS ARE
EMERGING?
15
FIRST AND FOREMOST,
PEOPLE SEE GETTING ON
WELL WITH OTHERS IS ONE
OF THE GREAT JOYS IN LIFE
95%
93%
96%
97%
16
BEYOND HAPPINESS,
PEOPLE ARE RELYING ON
FRIENDS FOR SUPPORT AND VARYING DEGREES OF
ADVICE, OPPORTUNITIES &
TRAVEL COMPANION SHIP
1. Emotional Support 2. Relationship advice 3. Travel Companion
1. Emotional Support 2. Travel Companion
3. Job Opportunity
1. Emotional Support 2. Relationship Advice
3. Travel companion
1. Travel Companion 2. Emotional Support
3. Relationship Advice
17
SUPPORT, ADVICE &
CONNECTIONS BECOME
EVEN MORE IMPORTANT AS THEY COPE WITH A
MODERN WORLD THAT THE
PREVIOUS GENERATION
HAS TROUBLE HELPING
THEM NAVIGATE
61%
74%
86%
54%
18
BUT MODERN LIFE SEEMS
TO GET IN THE WAY AND
FORCE OTHER PRIORITIES THAN FRIENDS TO THE
FOREFRONT, AND TO A
LESSER EXTENT CREATES
FEELINGS WE ARE ‘LOSING
TOUCH’
53%/46%
69%/55%
77%/57%
54%/35%
20
NOT SURPRISINGLY, SNS
ARE NOW ON PAR WITH
‘OTHER FRIENDS’ AND
‘NATURAL ENCOUNTERS’ AS THE MAIN WAYS PEOPLE
ARE LOOKING FOR NEW
FRIENDS
61%/3rd
59%/3rd
69%/2nd
73%/3rd
22
+5%/-22%
+2%/-17%
-1%/-42%
BELIEVING ONLINE
RELATIONSHIPS CAN BE AS
FULFILLING AS OFFLINE
ONES DOESN’T SEEM TO
AFFECT OVERALL FEELINGS
OF WELLBEING
BUT WHEN THIS BECOMES
THE REALITY WE SEE A
MUCH DIFFERENT RESULT
+2%/-22%
23
-17%/-18%
+10%/+6%
-34%/-34%
- 7%/-11%
LACKING ‘REAL LIFE’
SOCIAL SKILLS APPEARS TO
HAVE A SUBSTANTIAL
AFFECT ON HAPPINESS
LEVELS…EXCEPT IN VIETNAM
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88%
HIGHEST
88%
HIGHEST
66%
LOWEST
MY FRIENDS HELP ME
MAINTAIN STABILITY IN MY
LIFE
I PREFER TO STICK TO A
CLOSE GROUP OF FRIENDS
RATHER THAN MEET A LOT OF
NEW PEOPLE
I WISH I HAD MORE
OPPORTUNITIES IN DAILY LIFE
TO MAKE NEW FRIENDS
I RELY ON FRIENDS FOR
INTRODUCTIONS TO NEW
FRIENDS
42%
LOWEST
25
72%
HIGHEST
62%
LOWEST
86%
HIGHEST
IT IS EXCITING TO MAKE
FRIENDS FROM OTHER
PLACES
I PREFER TO STICK TO A
CLOSE GROUP OF FRIENDS
RATHER THAN MEET A LOT OF
NEW PEOPLE
I WISH I HAD MORE
OPPORTUNITIES IN DAILY LIFE
TO MAKE NEW FRIENDS
QUALITIES I LOOK FOR IN A
FRIEND: CAN HELP ME
EXPAND MY SOCIAL CIRCLE
82%
HIGHEST
26
- 40%
- 42%
+13%
MY LIFESTYLE MAKES IT
DIFFICULT TO MAKE NEW
FRIENDS
MY LIFESTYLE MAKES ME FEEL
DISCONNECTED FROM MY
FRIENDS
I WISH I WAS BETTER AT
MAKING FRIENDS THAN I AM
I WISH I HAD MORE
OPPORTUNITIES IN MY DAILY
LIFE TO MAKE FRIENDS
+15%
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by