social business spotlight: strategy & technology for social success

Building a Superior Social Business

Combining Social Technology with Social Business

Today’s Presenters

Ken ChoChief Strategy Officer and Co-Founder Spredfast

Austin LytleSocial Business StrategistSpredfast

#socialbiz

Today’s Discussion1. Using social media to impact business goals

2. How a social media management systems like

Spredfast helps scale and operationalize social

media across the business

3. The different aspects of managing social

business: • Organizing for Success

• Proactive Communication

• Monitoring and Responding to Social Customers

• Measuring Impact of Social Media

• Uncovering Social Intelligence#socialbiz

Your “Social Customer”80% of your customers use social networks

50% of your Facebook fans will unlike you if you do not offer enough deals or promotions

71% of people following a brand expect to receive marketing messages from the company

53% of Twitter users recommend companies or products publicly

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Business Motivations for Social Engagement

Customer Service

Community Brand Awareness

Sales

• Social media can impact a variety of business goals

• When developing a social strategy, identify what business objectives you’re trying to achieve through social channels before diving into a program

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Where Social CRM Comes In

• Social is part of the marketing mix: more activity requires more structure.

• No one relies on just one network: a Social CRM helps manage these.

• Increasing need for scalability: Social CRM systems are designed specifically to help scale and grow programs.

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Combining Social Strategy with the Right Technology

Achieving social business success requires four things:

1. A social strategy that clearly maps to larger organizational goals

2. A social media management system that helps navigate the complexity of managing an organization’s social media presence across channels

3. Measurement of both the strategy and the technology being used to analyze the success of social media campaigns and adjust quickly

4. Scalability. An organization cannot become a social business if social isn’t embraced across departments. A social media management platform can enable a company to effectively scale initiatives and coordinate workflows that are inherent to running multi-department social media campaigns

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Organizing for Success

& Operationalizing

Social

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Build a Superior Social Business by….

Organizations are Experiencing…

• Large and growing teams embracing social media

• Different teams using social accounts to tackle different business goals

• The need for different rights and privileges for different sets of users

• A growing numbers of social accounts, on multiple platforms, that need central oversight

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Organizing Activity By Use CaseInitiatives for Brands, Geos …

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Managing Teams from One LocationTeam Management

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Ability to Approve and Oversee Activity

Approval Paths & Workflow

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One System to Manage All Social Media Activity

Organization

* Multiple brands, geos, functions

* Demand real time response

* All engagement in one place

System of Record

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Proactively Communicating &

Creating Conversation

Build a Superior Social Business by….

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Organizations are Planning…

• Sharing of messages on corporate channels, online and offline, to share with customers

• To use this content that is relevant to social media communities

• Proactively engaging acrossmultiple social channels in a concerted way for Marketing, PR, Sale, Recruiting and more

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A Centralized Social Editorial CalendarEditorial Calendar

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Planned Engagement Across all Major Channels

Expansive publishing options

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Simultaneous EngagementChoose multiple

channels

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Monitoring &

Responding to Customers

Build a Superior Social Business by….

Organizations Need…• To monitor relevant conversations about their brand

and industry

• To understand more about the people talking about them in social

• To prioritize the opportunities for response and reactionary engagement

• Engage with customers when and where they prefer to communicate to take advantage of organic conversations taking place in social media

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Monitoring Relevant Conversations

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Social Media Monitoring

Insight into the Conversation History

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Your Social Customer

Listening to What Matters

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Personalized Search Streams

Context of Your Social Customer

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The Social Profile

Measuring the Impact of Social

Media

Build a Superior Social Business by….

Organizations Have To…• Have the ability to see all social metrics from one

location

• Drill into how many people are being reached, the activity of the internal team and how much engagement is taking place

• Create custom views of data and channels measurements

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All the Granular Metrics Under one Roof

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Aggregated Social Metrics

Measuring What You Care About

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Custom Views & Charts

Uncovering Social Intelligence about

your Social Customers

Build a Superior Social Business by….

Organizations Wish For…• An analyzed view of what all the

social media metrics they gather actually mean

• The ability to extract strategic takeaways for content and messaging decisions

• To know who their brand advocates and potential influencers are

• An understanding of what tactical decisions are helping their brand

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High Level Trends of Social Initiatives

Social Activity Trends

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Content Effectiveness to Inform Strategy

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Engaging Content

Finding Advocates and Potential Influencers

Retweeters and Audiences

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Insight into Tactical Implementation

Engagement & Channels

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Why Choose Spredfast?

Our platform can handle your brand and organizational complexity

Our platform supports the “Big 5” today

Our organization is focused on enabling our customers

We are a recognized social CRM and SMMS innovator

We are trusted by the biggest brands and the agencies that support them

#socialbiz

Start Down the Road to Social Business Success

Start planning to be a Smart Business, Social Business over the holidays

Connect with us for ongoing insights

See Spredfast in action

#socialbiz

@Spredfast | info@spredfast.com

@spredfast

spredfast.co

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